Brand Tone

sentimental, warm, and celebratory. It's also aspirational and reassuring.

Brand Values

• •Personalization & Uniqueness
• •Celebration of Special Moments
• •Quality & Craftsmanship
• •Emotional Connection
• •Thoughtful Gifting

Best Practices

• •Focus on 'The Why': Always connect the product features to the emotional benefit for the customer.
• •Use Evocative Language: Employ words that stir emotion – cherish, celebrate, unforgettable, magic, timeless, heartfelt.
• •Speak to Occasions: Frame your copy around the life events your products are perfect for (anniversaries, births, engagements, milestones).
• •Maintain Visual-Verbal Harmony: Ensure the tone of your copy aligns with the aesthetic of your visuals.
• •Develop a Persona Glossary: Create a simple guide with 'words we use' and 'words we avoid' to help maintain consistency across all writers or platforms.

Social Perception

thoughtful, unique, and high-quality personalized gifts. The brand is associated with commemorating special occasions and creating lasting keepsakes.

Copy Examples

• •Trace the streets where your story began. ❤️ Our new Custom City Maps let you wear your heart on your wall. Where will your map take you? #CityOfLove #OurAdventures #Pocopics #PersonalizedDecor
• •Every Love Story is Beautiful. Let Us Map Yours. ✨ Create a timeless reminder of your most cherished moments. Shop Star Maps & More.
• •Remember that unforgettable night? ✨ This anniversary, give a gift that shines as brightly as your memories. Explore our personalized Star Maps and save 15% with code: FOREVER. #AnniversaryGift #StarCrossedLovers #Pocopics
• •Welcome to the world, little one. 🌟 Capture the magic of their arrival with a beautiful Birth Poster, a unique keepsake they'll treasure forever. Design yours today. #NewBaby #BirthAnnouncement #NurseryDecor #Pocopics
• •Written in the stars, destined for their wall. Our personalized Zodiac Maps celebrate their unique cosmic signature. A truly celestial gift for the stargazer in your life. Beautifully printed, timelessly cherished. #ZodiacGift #AstrologyLove #PersonalizedGift #Pocopics