Brand Tone

Authoritative & Knowledgeable, Sophisticated & Elegant, Passionate, Personal & Relationship-focused, Discerning & Selective

Brand Values

• •Quality
• •Service
• •Knowledge/Expertise
• •Authenticity & Tradition
• •Relationships
• •Passion

Best Practices

• •Embody "Quality, Service, Knowledge": Ensure all copy, from product descriptions to social media posts, reflects these core values. Use precise, evocative language that demonstrates expertise without being alienating.
• •Maintain an Educated & Passionate Voice: Write as a knowledgeable friend guiding someone through the world of fine wine. Share the stories behind the wines, the regions, and the winemakers with genuine enthusiasm.
• •Highlight Exclusivity & Curation: Emphasize the hand-picked nature of the selections, the relationships with prestigious producers, and the unique access provided by En Primeur. This reinforces the premium and discerning nature of the brand.
• •Visual & Verbal Elegance: Ensure that the language used is as refined and sophisticated as the wines themselves. This should be consistent across the website, emails, social media, and any printed materials. Visuals should always be high-quality and aesthetically pleasing.
• •Personalise When Possible: Leverage the family-owned aspect and Peter Maude's personal story and expertise. Use "we" and refer to the team's passion and direct involvement in sourcing to foster a more personal connection with the audience.

Social Perception

Respected Authority, High-End Niche Provider, Trusted & Reliable, Knowledgeable Importer, Family Business with a Personal Touch

Copy Examples

• •Headline: Unveiling Burgundy's Soul: A Curated Arrival. Body: Journey with us to the heart of Côte de Nuits. Our latest hand-selected import, [Wine Name] from Domaine [Producer Name], embodies the timeless elegance and profound depth of its terroir. Limited quantities available for the discerning palate. Explore the nuance.
• •Headline: Beyond the Bottle: 45 Years of Passion, Poured for You. Body: At Peter Maude Fine Wines, every bottle tells a story – of heritage, of meticulous craft, of a land revered. For over four decades, Peter Maude has personally forged relationships with Europe's finest Châteaux, bringing their legacies to New Zealand. Discover wines chosen with expertise, shared with passion.
• •Headline: Secure Your Future Classics: En Primeur 2024 Selections. Body: The finest Bordeaux, before it’s even bottled. As New Zealand's En Primeur authority, we offer privileged access to future vintages from esteemed Châteaux. Invest in exceptional quality and rarity with our expert guidance. Registrations for [Region/Vintage] are now open.
• •Headline: An Evening with Peter Maude: A Masterclass in Rhône. Body: Join Peter Maude for an exclusive tasting journey through the diverse terroirs of the Rhône Valley. From the noble Syrah of the North to the generous blends of the South, experience wines of character, curated and presented by a true connoisseur. Limited seats. Reserve your experience.
• •Headline: The Essence of Celebration: Champagne, Selected by Experts. Body: Elevate your moments with Champagne that speaks of its origins. Our collection, from revered houses to artisan growers, is chosen for its exceptional quality and character. Allow our team to guide you to the perfect expression for your celebration.