Brand Tone

Professional & Authoritative, Empathetic & Hopeful, Informative & Educational, Cautiously Optimistic

Brand Values

• •Scientific Innovation
• •Patient Well-being
• •Efficacy & Results
• •Transparency & Trust
• •Dedication & Commitment

Best Practices

• •Develop a Brand Voice Chart: Create an internal document that clearly defines the brand's tone (e.g., "Professional yet Empathetic," "Scientific but Accessible"), lists "do's and don'ts" for language, and provides examples.
• •Prioritize Accuracy and Evidence: Given the therapeutic nature of the products, all claims must be accurate, scientifically sound, and, where possible, backed by evidence. Avoid hyperbole or unsubstantiated promises. This builds trust and reinforces authority.
• •Maintain Patient-Centric Language: While the science is crucial, always frame the benefits in terms of the patient's experience and well-being. Use "you" and "your" to speak directly to their needs and aspirations for healthier skin.
• •Ensure Consistency Across All Channels: The tone used on the website should align with social media posts, marketing materials, and any customer service interactions. Regular audits can help maintain this consistency.
• •Train Your Team: Anyone involved in creating content or communicating on behalf of the brand should be trained on the established brand voice and values to ensure a unified and professional representation.

Social Perception

Emerging Specialist, Credible & Scientific, Awaited Impact

Copy Examples

• •Headline (Website/Ad): "Advancing Skin Science. Restoring Your Confidence. Discover Plite Therapeutics."
• •Social Media Post (Informative): "Understanding psoriasis goes beyond the surface. Our latest research delves into [specific aspect], offering new perspectives for effective management. Learn more on our blog. #SkinHealth #Dermatology #PsoriasisRelief #PliteScience"
• •Product Snippet (Empathetic & Benefit-driven): "Living with [skin condition] can be challenging. Plite's [Product Name] is formulated with [key ingredients/mechanism] to gently soothe irritation and promote healthier skin, so you can focus on living fully."
• •About Us Excerpt (Value-driven): "At Plite Therapeutics, we are driven by a singular mission: to harness scientific innovation to provide meaningful relief for those affected by dermatological conditions. Our commitment is to your skin's health and your renewed well-being."
• •Call to Action (Encouraging): "Ready to explore a new approach to your skin health? Speak with your dermatologist about Plite Therapeutics or visit our website to learn about our clinically-informed solutions."