Brand Tone

Adventurous & Exploratory, Premium & Gourmet, Passionate & Enthusiastic, Customer-Centric & Inclusive, Bold & Vibrant

Brand Values

• •Quality
• •Flavor Exploration & Discovery
• •Customer Experience
• •Artisanal Craftsmanship
• •Health Consciousness (for specific products)

Best Practices

• •Develop a "Brand Voice Chart": Clearly define adjectives that describe the brand's personality (e.g., Adventurous, Premium, Passionate, Bold, Inclusive). Provide "do" and "don't" examples for tone and language. This ensures everyone writing for the brand is aligned.
• •Emphasize Storytelling: Weave the brand's origin story and the inspiration behind product selections into copy. For PLB Snacks, this includes the co-founder's flavor discoveries and the mission to bring global tastes to India. This creates an emotional connection and reinforces authenticity.
• •Use Sensory and Evocative Language: Since the brand focuses on flavor and gourmet experiences, use vivid descriptions that appeal to taste, smell, and texture (e.g., "distinct crunch," "rich, savory profiles," "melt-in-your-mouth magic").
• •Maintain an Enthusiastic and Positive Lexicon: Consistently use words and phrases that convey excitement, discovery, and high quality (e.g., "global adventure," "exquisite journey," "unmatched quality," "culinary experience"). Avoid overly casual slang that might undermine the "premium" aspect, but keep the energy high.
• •Regularly Audit Content: Periodically review website copy, social media posts, email newsletters, and ad campaigns to ensure they consistently reflect the defined brand tone and values. This helps catch any deviations and maintain a cohesive brand message across all platforms.

Social Perception

As a Source of Unique/Gourmet Snacks, Quality Focused, Evolving Brand, For the Adventurous Eater

Copy Examples

• •Headline: Adventure Awaits in Every Bite. Body: Tired of the same old snacks? PLB Snacks scours the globe to bring you a world of flavor, from Parisian macarons to zesty Spanish chorizo. Unleash your inner explorer. #SnacksWithoutBorders #GourmetJourney
• •Headline: Beyond Ordinary: Discover Your Next Snack Obsession. Body: At PLB Snacks, "good enough" isn't in our vocabulary. We curate only the most unique, high-quality, and utterly delicious treats. Experience the art of snacking. #PLBPremium #LoveAtFirstBite
• •Headline: From Bold Meats to Decadent Sweets: The World on Your Snack Shelf. Body: Whether you crave the savory punch of our artisanal pork crackles or the delicate sweetness of international chocolates, PLB Snacks delivers an unforgettable taste experience. What will you discover today? #GlobalFlavors #ArtisanSnacks
• •Headline: Elevate Your Snacking. Taste the Passion. Body: Born from a love for authentic, robust flavors, PLB Snacks is more than just a treat – it's an experience. We're passionate about quality, from our locally sourced pork to globally curated delights. #TasteTheDifference #PLBSnackCulture
• •Headline: Snack Like You Mean It. Body: Life's too short for boring snacks. Dive into PLB's vibrant world of gourmet popcorn, exotic international bites, and our signature bold meat treats. It's time to get serious about snacking. #BoldFlavors #PremiumIndulgence