Brand Tone

Professional, Passionate, and Aspirational

Brand Values

• •Sustainability as a Core Mission
• •Design and Aesthetics
• •Innovation
• •Functionality and Versatility
• •Education

Best Practices

• •Lead with the "Why": Always connect the product back to the core mission. Start with the idea of transformation, sustainability, or design innovation before diving into the technical features of the panels.
• •Use Elevated Language: Avoid calling it just "recycled plastic." Use terms like "sustainable material," "upcycled surfaces," "terrazzo-style panels," or "sustainable marble" to maintain the premium perception.
• •Balance Passion with Professionalism: Combine inspiring, mission-driven language with clear, concise technical details. This dual approach will appeal to both the emotional (the "why") and rational (the "how") needs of designers and architects.
• •Tell the Story of Each Panel: Emphasize the uniqueness of each product. Use captions and descriptions to explain the source of the plastic or the inspiration behind a color mix (e.g., "Soda," "Cotillón"). This turns a product into a piece of art with a history.
• •Maintain a Visual-Verbal Harmony: Ensure the clean, modern, and sophisticated tone of the copy is always matched by high-quality, professional photography and graphic design. The words and the visuals must work together to tell the same premium, sustainable story.

Social Perception

The public and media perceive PlasticoFlux as a pioneering and prestigious niche brand. They are viewed as leaders in Chile's sustainable design movement. The association with the term "sustainable marble" elevates their product from simple recycled plastic to a desirable, premium material. The brand is seen as both environmentally responsible and aesthetically sophisticated, a combination that resonates strongly with design-conscious consumers and professionals.

Copy Examples

• •Design with purpose. Build with the future in mind. Our FLUX® panels are more than just a surface; they are a statement. Made from 100% recycled plastic, each piece carries a unique story of transformation. Specify a material that inspires, endures, and leads the change. #SustainableDesign #CircularEconomy #Architecture
• •Your brand's commitment to sustainability, beautifully visualized. Create unforgettable customer experiences with countertops, tables, and wall features that tell a powerful story. Our recycled plastic panels offer unparalleled durability and a unique aesthetic that sets your space apart. Invest in design that reflects your values.
• •The "Dalmatian" Panel: Classic elegance, radically reimagined. Witness the transformation of single-use plastics into a timeless black and white terrazzo. Each "Dalmatian" panel is a one-of-a-kind surface, perfect for creating striking countertops and furniture. Waterproof, durable, and easy to work with, it's the conscious choice for modern interiors.
• •Don't just renovate your home. Resignify it. What if your kitchen island was once plastic bottles? What if your wall art helped clean the planet? With PlasticoFlux, this is reality. Discover how our stunning panels are turning waste into wonder for homes across Chile. Explore the collection.
• •Trash. -> Transformed. -> Treasure. We see potential where others see a problem. PlasticoFlux. Turning waste into wonder. #ConElMismoPlastico #MadeInChile