Brand Tone

Friendly and Approachable, Trustworthy and Caring, Helpful and Informative, Gift-Oriented

Brand Values

• •Quality
• •Customer Satisfaction
• •Passion for Plants
• •Care and Diligence
• •Environmental Responsibility (emerging)
• •Value for Money

Best Practices

• •Emphasize the Personal Touch: Continuously weave in the brand's origin story and the 'small, passionate team' aspect. Use 'we' and 'our' to create a connection.
• •Focus on the Joy of Giving and Receiving Plants: Frame products as solutions for thoughtful gifting and bringing happiness. Use emotive language that reflects the delight of plants.
• •Highlight Quality and Care: Reiterate the careful selection, checking, and packing process. This builds trust and reinforces the value customers receive.
• •Maintain a Helpful and Supportive Voice: Offer tips, guidance, and reassurance, especially regarding plant care. Position the brand as a knowledgeable friend in the world of plants.
• •Be Honest and Transparent: Acknowledge the nature of shipping live plants. While focusing on the positive, ensure customer service channels are accessible and responsive to address any issues, reflecting the 'caring' value. When discussing environmental efforts, be specific about current practices (e.g., '100% recyclable boxes') and future aspirations.

Social Perception

Generally Positive: Many customers report receiving healthy, well-packaged plants and appreciate the gifting aspect. They are often seen as a reliable source for sending plant gifts. Valued for Convenience: The 'by post' model appeals to those looking for easy ways to send gifts or acquire plants. Occasional Inconsistencies: As with many businesses shipping live products, there are instances of plants arriving damaged or not meeting expectations, and some customers have experienced difficulties with customer service. Growing Expectation of Sustainability: While Plants By Post mentions recyclable packaging, the broader market shows a growing consumer interest in sustainable and eco-friendly practices from plant retailers.

Copy Examples

• •Headline: Brighten Their Day, The Green Way! Body: Sending joy is simple with Plants By Post. From vibrant flowering beauties to lush, leafy greens, each plant is hand-picked and lovingly packed to arrive fresh and fabulous. The perfect thoughtful gift, delivered right to their door. Call to Action: Discover Our Gift Collection.
• •Headline: From Our Passionate Hands to Your Home. Body: It all started with a love for plants in a small kitchen. Today, our dedicated team at Plants By Post still carefully selects and prepares every plant, ensuring it’s a gift we’d be thrilled to receive ourselves. Quality plants, honestly priced, and sent with care. Call to Action: Learn Our Story & Shop Plants.
• •Headline: Unbox Happiness! Beautiful Plants, Delivered. Body: Imagine their smile (or yours!) when a stunning, healthy plant arrives perfectly packaged. At Plants By Post, we make it easy to share the lasting beauty of nature. Choose from our curated collection of indoor and outdoor plants. Call to Action: Find the Perfect Plant.
• •Headline: More Than Just a Plant, It's a Growing Gift. Body: Looking for a gift that truly keeps on giving? Our plants are chosen for their beauty and resilience, bringing a touch of nature and joy long after they're received. Add a personal touch with our gift-wrapping option! Call to Action: Send a Living Gift Today.
• •Headline: Plant Care Made Easy. We're With You Every Step. Body: New to plant parenthood or a seasoned green thumb? We provide care instructions with our plants to help them thrive. Our passion is seeing your plants flourish! Got a question? Our friendly team is here to help. Call to Action: Explore Our Range & Get Growing.