Brand Tone

Informative, Friendly, Enthusiastic, Delightful

Brand Values

• •Knowledge Sharing
• •Community Building
• •Accessibility
• •Passion for Gardening
• •Expertise

Best Practices

• •Maintain an informative and educational approach, providing valuable gardening insights.
• •Use a friendly and accessible tone, ensuring content is easy to understand for all skill levels.
• •Express enthusiasm and passion for gardening, aiming to impart the joy of plant cultivation.
• •Focus on delighting and engaging gardeners with appealing content.
• •Incorporate expert advice from experienced gardeners to build credibility.

Social Perception

A knowledgeable and friendly resource that inspires and supports gardeners of all levels, fostering a community of plant enthusiasts.

Copy Examples

• •"Let's grow together!"
• •"Impart the joy and satisfaction derived from gardening and landscaping to novices."
• •"Informing and delighting gardeners of all skill levels."
• •"Boasts an extensive collection of articles covering plant care, gardening advice, and design tips."
• •"Glen Chandler, a gardening expert with over 15 years of experience."