Brand Tone

Aspirational & Stylish, Inspiring & Creative, Approachable & Helpful, Passionate & Knowledgeable, Modern & Innovative

Brand Values

• •Quality
• •Innovation
• •Passion for Green
• •Sustainability & Responsibility
• •Design & Aesthetics
• •Ease & Convenience

Best Practices

• •Develop a Brand Voice Chart: Create a document outlining key tone characteristics (e.g., "aspirational," "helpful," "passionate"), with "do" and "don't" examples for each. This serves as a guide for all content creators.
• •Focus on "You" (The Customer): Frame benefits and features around how they enhance the customer's life, home, or well-being (e.g., "Create *your* urban oasis," "*You'll* love the simplicity").
• •Emphasize Visual Storytelling in Text: Use descriptive language that evokes the beauty, style, and atmosphere the plants create. Words like "vibrant," "lush," "elegant," "captivating," and "serene" align with their visual branding.
• •Balance Inspiration with Practicality: While showcasing aspirational interiors, always provide clear, simple information and care tips, especially for innovative concepts like "Plants on Water," to build confidence and ensure customer success.
• •Infuse Passion and Expertise Subtly: Let the deep knowledge of plants (from VDE Plant's heritage) shine through in the quality of information and the unique selling propositions (e.g., "cultivated with generations of care," "innovative hydroponic systems developed by our experts"). Avoid overly technical jargon unless explaining a specific benefit clearly.

Social Perception

Innovative & Trendy, High-Quality, Niche but Growing, Aesthetically Pleasing, Trustworthy (due to heritage)

Copy Examples

• •Instagram Post (Image: Close-up of roots in a "Plants on Water" vase): "Watch life unfold. ✨ Our Plants on Water collection isn't just beautiful, it's a mesmerizing glimpse into nature's artistry. Effortless care, endless fascination. Bring this living art to your space. #PlantsOnWater #IntenzHome #UrbanJungle #Hydroponics #PlantLove"
• •Website Product Description (for a "Plants on Water" set): "Meet your new low-maintenance love. The Intenz 'Serene' Hydroponic Set makes plant parenthood a breeze. Simply place, add water, and enjoy the vibrant green and fascinating root display. Crafted with passion by VDE Plant, bringing decades of horticultural expertise straight to your stylish home. Elevate your interior with effortless green."
• •Facebook Ad (targeting design enthusiasts): "Tired of the same old pots? Discover the art of Plants on Water with Intenz Home. Sleek, modern, and captivatingly simple. We cultivate beauty that lasts, making it easy for you to create a stunning green oasis. Explore the collection and redefine your home décor. #IntenzGreen #HomeDecor #PlantDesign #InnovativePlants #EasyCare"
• •TikTok Video Caption (Short video showing quick setup): "Plant care just got a glow-up! 🤩 Setting up my new @intenz.me Plant on Water. So easy, so chic! Who needs soil anyway? 😉 #planttok #plantsonwater #hydrohomies #desksetup #plantvibes"
• •Email Newsletter Snippet (promoting a new arrival): "Hello [Customer Name], get ready to be inspired. Our latest arrival to the Intenz Home family is here to transform your space with effortless elegance. Rooted in quality and designed for modern living, discover [New Plant Name] – because your home deserves the most vibrant green. Explore now and let your style bloom."