Brand Tone

Heartfelt & Emotional, Inspiring & Purpose-driven, Authentic & Transparent, Friendly & Approachable, Educational & Informative

Brand Values

• •Sustainability & Environmental Responsibility
• •Meaningful Connections
• •Positive Impact & Making a Difference
• •Transparency & Trust
• •Nature & Well-being

Best Practices

• •Develop a Brand Voice Guide: Create a document that outlines the brand's tone, core values, key messaging points, preferred vocabulary (and words to avoid), and examples of on-brand copy. Share this with anyone creating content.
• •Focus on "Why," Not Just "What": Always tie the product (tree planting, eco-gifts) back to the deeper purpose and emotional connection. Explain *why* it matters – for the planet, for relationships, for future generations.
• •Use Storytelling: Share stories of the impact of the trees planted, the people who gift them, and the communities involved in the planting projects. Stories create emotional resonance and make the brand more relatable and memorable.
• •Be Authentic and Transparent: Avoid greenwashing or making exaggerated claims. Be honest about the process, the challenges, and the successes. This builds trust and credibility with an audience that values authenticity.
• •Engage and Listen to Your Community: Pay attention to how your audience talks about your brand and the topics you cover. Reflect their language (where appropriate) and address their concerns and inspirations. This ensures your tone remains relevant and connected to your customers.

Social Perception

Eco-conscious and Ethical, A Provider of Unique & Thoughtful Gifts, Trustworthy, Community-Oriented, Positive and Hopeful

Copy Examples

• •Headline for a social media ad: "More Than a Gift, It's a Legacy. Plant a tree with Planet Tree today and watch hope grow for generations to come. A symbol of life, love, and a greener tomorrow."
• •Instagram caption for a new planting project: "We're thrilled to share that your amazing support means 500 new saplings are taking root in [Location]! 🌱 Each one is a breath of fresh air for our planet and a testament to what we can achieve together. Thank you for helping us make a tangible difference. #PlanetTree #GrowTogether #Sustainability"
• •Email subject line for a special occasion (e.g., Mother's Day): "Give Mom a Gift That Grows – Just Like Her Love ❤️"
• •Website banner text: "Every Tree Tells a Story. What will yours be? Sponsor a tree today – a living tribute, a sustainable choice, a step towards a healthier planet."
• •Facebook post encouraging engagement: "What does nature mean to you? Share a word or a memory in the comments below! Let's celebrate the beauty and importance of our planet together. At Planet Tree, every day is Earth Day. 🌍 #OurPlanet #NatureConnection #Community"