Brand Tone

Enthusiast-driven, Value-focused, and Customer-centric

Brand Values

• •Quality
• •Customer Satisfaction
• •Passion for Powersports
• •Value/Affordability
• •Community Engagement

Best Practices

• •Speak the Rider's Language: Use terminology and references that resonate with the UTV/SXS community (e.g., "rig," "wrenching," "trails," "killer adventures"). Show genuine enthusiasm for the sport.
• •Emphasize Value and Performance: Consistently highlight competitive pricing, deals, free shipping, and the high quality/performance of the products. Explain how the products enhance the riding experience and safety.
• •Be Helpful and Approachable: Frame copy in a way that offers solutions and support. Encourage customers to reach out for advice, reinforcing the "expert advice" and "customer-centric" values.
• •Maintain an Enthusiastic and Positive Voice: Convey a passion for powersports. Even when discussing technical aspects, keep the tone upbeat and focused on the enjoyment of the activity.
• •Build Community and Trust: Reference the brand's experience, commitment to quality, and invite engagement on social media. Use customer testimonials or user-generated content (with permission) to reinforce credibility.

Social Perception

Positive, Trusted Retailer, Good Customer Service, Go-To for Deals

Copy Examples

• •Headline: Stop Dreaming, Start Riding: Your Rig Upgrade Awaits! Body: At PlanetSXS, we're riders too. That's why we stock only the best UTV parts and accessories at prices that get you back on the trail faster. Get unbeatable deals and lightning-fast shipping. What are you waiting for? Unleash your machine's inner beast! Call to Action: Shop Now & Save!
• •Headline: Don't Let a Part Slow You Down. We Get It. Body: Need that essential SXS upgrade or replacement part ASAP? We offer fast, free shipping on orders over $99 and a price match guarantee. Our team of enthusiasts is here to help you find exactly what you need. Because less time wrenching means more time riding. Call to Action: Find Your Part & Ride On!
• •Headline: Your Adventure. Our Priority. Top Gear, Best Prices. Body: PlanetSXS is founded by riders, for riders. We know quality matters. That's why we carry top brands you trust, ensuring every part delivers optimal safety and performance for those killer, safe adventures. Plus, with our financing options, your dream build is closer than you think. Call to Action: Gear Up Your UTV Today!
• •Headline: Wheels & Tires That Transform Your Ride. Expert Advice Included. Body: Looking for that perfect wheel and tire combo? Our massive selection and easy 'shop-by-vehicle' tool make it simple. Still not sure? Our expert team is just a call or click away to ensure you get the perfect fit and performance for your adventures. Great prices, even better service. Call to Action: Browse Wheel & Tire Kits!
• •Headline: Join the PlanetSXS Family: Quality Parts, Passionate Community. Body: For over a decade, PlanetSXS has been the trusted source for UTV enthusiasts. We're committed to top-notch service, unbeatable prices, and sharing the passion for off-roading. Follow us on social for exclusive deals and become part of our adventure! Call to Action: Follow Us & Get 10% Off Your First Order!