Brand Tone

Nostalgic & Evocative, Friendly & Welcoming, Informative & Direct (Product-focused), Enthusiastic & Passionate (Implied)

Brand Values

• •Authenticity/Tradition
• •Nostalgia & Emotional Connection
• •Variety & Discovery
• •Quality
• •Customer Experience

Best Practices

• •Embrace Nostalgic Language: Consistently use words and phrases that evoke memories, tradition, and heritage (e.g., "remember," "classic," "traditional," "childhood favourite," "just like grandma used to make," "time-honoured").
• •Maintain a Friendly and Welcoming Voice: Use inclusive language. Address the customer directly in a warm, inviting manner. Phrases like "we've got something just for you" or "discover your new favourite" foster a personal connection.
• •Highlight Authenticity and Origin: Regularly mention the Russian, Ukrainian, and Baltic origins of the sweets. Use terms like "authentic," "traditional recipe," "imported from," to reinforce the genuineness of the products.
• •Incorporate Sensory Details and Emotional Benefits: Describe the tastes, textures, and the feelings the sweets evoke (e.g., "creamy chocolate," "tangy jelly," "a comforting taste of home," "a delightful discovery").
• •Develop a Brand Lexicon: Create a list of on-brand words and phrases (e.g., "fond memories," "nostalgic taste," "Slavic/Baltic treasures," "sweet journey," "authentic delight") and off-brand words to avoid (e.g., overly modern slang, generic descriptions). Ensure this is shared with anyone creating content.

Social Perception

Specialty Provider, Source of Nostalgia, Gateway to New Flavors, Community Connection (Potential), Reliant on Online Trust

Copy Examples

• •Headline: Taste Home Again. Rediscover Your Cherished Slavic & Baltic Sweets. Body: Remember those special treats? The ones that instantly transport you back? At Planet of Sweets, we lovingly source the authentic Russian, Ukrainian, and Baltic candies you adore. Unwrap a memory today.
• •Headline: Explore a Universe of Sweet Delights! Body: Curious about Eastern European confections? Embark on a delicious journey with Planet of Sweets! From rich chocolates to unique jellies and nostalgic pryaniki, find a new favourite or an old friend. What will you discover?
• •Headline: Freshly Imported Joy, Delivered to Your Door. Body: We bring the heart of Eastern European sweet traditions directly to you in the UK. Each candy is a little piece of home, or a delightful new adventure. Experience the authentic taste of Slavic and Baltic craftsmanship.
• •Social Media Post: Missing the sweet taste of childhood? 🍬 Our [Specific Candy Name, e.g., Ptichye Moloko] is here to bring back those warm, fuzzy feelings! Freshly imported and full of authentic flavour. #PlanetOfSweets #RussianSweetsUK #UkrainianSweets #NostalgicCandy #EasternEuropeanTreats
• •Email Subject: A Special Treat from the Old Country is Waiting for You! Body: Dear [Customer Name], On our Planet of Sweets, we believe every candy tells a story. Whether you're longing for a taste of home or eager to explore beloved Russian and Baltic flavours, we have something special for you. Browse our latest arrivals and find your moment of sweetness.