Tono de Marca

Nurturing, Caring, Trustworthy, Reassuring, Helpful, and Informative

Valores de Marca

• •Child Well-being
• •Parental Support
• •Quality and Reliability
• •Customer Satisfaction

Mejores Prácticas

• •Embrace Empathy: Always write from the parent's perspective, acknowledging their joys, challenges, and aspirations for their child. Use words that convey warmth and understanding.
• •Prioritize Safety and Comfort: In product descriptions and all communications, subtly emphasize the safety, gentleness, and comfort aspects of the products. This builds trust.
• •Use Clear and Simple Language: Avoid jargon or overly technical terms. Parents are often busy and appreciate straightforward, easy-to-understand information. The tone should be accessible, like a knowledgeable friend.
• •Maintain a Positive and Reassuring Voice: Focus on solutions and the positive experiences the products can bring. Reassure parents they are making good choices for their baby.
• •Be Consistent Across All Channels: Whether it's the website, product packaging, customer service emails, or any future social media, the nurturing, trustworthy, and helpful tone should be uniformly applied to build a strong, recognizable brand identity.

Percepción Social

Positive perception among direct customers, who appreciate product quality, delivery speed, and customer service. General market values safety, reliability.

Ejemplos de Copy

• •Welcome to Planète des Bébés: Your caring partner in every precious moment. Discover everything your little one needs to grow, play, and dream safely.
• •Soothe your baby into a peaceful sleep with our gentle Starry Night Light. Designed with love and safety in mind, it casts a calming glow for tranquil nights and sweet dreams.
• •At Planète des Bébés, we understand the journey of parenthood. That's why we've lovingly curated a collection of high-quality essentials to support you and your baby every step of the way. Because your peace of mind is our greatest reward.
• •New Arrival! ✨ Make mealtime a breeze with our ergonomic EasyFeeder Bibs. Designed for comfort and easy cleaning, because we know little messes are part of big adventures. #BabyEssentials #ParentingJoy #PlaneteDesBebes
• •A Little Something for Your Little One 🍼 | Gentle Care, Great Savings Inside!