Brand Tone

Professional and Authoritative, Supportive and Encouraging, Innovative and Tech-Oriented, Practical and Benefit-Driven

Brand Values

• •Safety: Emphasizes improving a critical skill for pilot safety and is a partner of the FAA safety team.
• •Proficiency & Mastery: Aims to help pilots become skilled and confident in aviation communication.
• •Accessibility & Convenience: Provides a tool that allows pilots to practice anytime, anywhere, on their mobile devices.
• •Realism & Effectiveness: Offers realistic scenarios and immediate feedback to ensure effective learning.
• •Continuous Improvement: Implied through app updates, expanded scenarios (VFR to IFR), and responsiveness to the learning needs of pilots.

Best Practices

• •Prioritize Clarity and Precision: Aviation communication demands accuracy. Reflect this by using clear, unambiguous language. Avoid jargon where possible, or explain it if addressing a newer audience.
• •Emphasize Confidence and Competence: Frame messages to empower pilots, highlighting how the product helps them achieve mastery and feel self-assured in their radio skills.
• •Maintain a Supportive and Reassuring Voice: Acknowledge that learning radio communications can be challenging and position PlaneEnglish as a helpful guide and tool for overcoming these hurdles.
• •Highlight Technological Advancement and Realism: Consistently mention the sophisticated technology (AI, speech analysis) that powers the simulator and its ability to provide realistic training scenarios.
• •Focus on Safety and Professional Standards: Reinforce the importance of proper communication for flight safety and adherence to FAA and ICAO standards. This builds trust and credibility.

Social Perception

Generally seen as a valuable and helpful training tool, particularly for student pilots and those needing to refresh their skills. Users appreciate the ability to practice without pressure and the feedback mechanism. Constructive Criticism: Some users point out the subscription model and occasional inaccuracies in speech recognition as areas for improvement. Respected in the Industry: Partnerships with the FAA, U.S. Air Force, and flight academies suggest a level of trust and recognition within the aviation community. News outlets focused on aviation also review the app favorably.

Copy Examples

• •Headline: Master the Mic. Conquer the Skies. Body: Stop letting radio calls intimidate you. ARSim by PlaneEnglish provides realistic, AI-powered ATC simulation to build your VFR and IFR communication skills and confidence, anytime, anywhere. Practice, get instant feedback, and earn FAA WINGS credit.
• •Headline: Your Co-Pilot for Clear Communication. Body: From flight school to seasoned aviator, clear, confident radio communication is key to safety. ARSim is your dedicated practice partner, offering unlimited scenarios to perfect your phraseology so you're always prepared in the cockpit.
• •Headline: Speak Like a Pro, Before You Even Taxi. Body: Don't wait for expensive flight hours to practice your radio calls. PlaneEnglish’s ARSim uses advanced speech analysis to give you immediate feedback, helping you master complex ATC interactions from the ground up.
• •Headline: Confidence Cleared for Takeoff. Body: Nervous about talking to ATC? You're not alone. ARSim is designed to turn radio apprehension into radio proficiency. With hundreds of lessons and scenarios, you’ll build the muscle memory for clear, concise, and correct communication.
• •Headline: The Future of Aviation Comms Training is Here. Body: Leveraging AI and cutting-edge speech recognition, ARSim by PlaneEnglish delivers a dynamic and interactive learning experience. Stay ahead of the curve and ensure your radio skills are as sharp as your flying. Partnered with the FAA Safety Team.