Brand Tone

Artisanal & Crafted, Elegant & Stylish, Contemporary & Modern, Personal & Approachable, Confident & Quality-Focused

Brand Values

• •Craftsmanship & Quality
• •Design Integrity & Aesthetics
• •Customer Connection & Service
• •Wearability & Versatility
• •Sustainability
• •Timelessness

Best Practices

• •Emphasize 'Handmade' and 'Craftsmanship': Consistently use terms like 'handmade,' 'handcrafted,' 'artisan,' 'silversmithing techniques,' and 'workshop' to reinforce the artisanal nature of the brand.
• •Highlight Geometric and Contemporary Design: Use descriptive language that reflects the brand's signature style, such as 'clean lines,' 'geometric shapes,' 'modern aesthetic,' 'contemporary design,' and 'minimalist.'
• •Share insights into the design process or inspiration where appropriate, fostering a connection with the artist.
• •Use phrases like 'stand the test of time,' 'lasting pieces,' and 'investment in style.'
• •Emphasize comfort, versatility, and how the pieces can enhance individual style for 'everyday wear' or 'special occasions.'

Social Perception

High-Quality Artisan Jewellery, Distinctive Style, Trusted & Respected Designer, Positive Customer Experience, Australian Made

Copy Examples

• •Find jewellery that tells your story.
• •Elevate your look with pieces crafted for comfort, confidence, and timeless appeal.
• •Using fine silver, gold, and unique materials, we fashion elegant accessories designed to integrate seamlessly into your life.
• •Explore designs that stand the test of time.
• •From statement earrings to versatile necklaces, discover accessories that make you feel uniquely you.