Brand Tone

Artistic, Expressive, Modern, Edgy, Creative, Passionate, Unique

Brand Values

• •Creativity & Individuality
• •Artistic Expression
• •Quality
• •Sustainability
• •Redefining Spaces
• •Uniqueness

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Artistic, Expressive, Modern, Edgy, Creative, Passionate, Unique) with examples of "do's and don'ts" for language, specific keywords (e.g., "redefine," "expressive," "original," "spacetrashdesign" if embraced), and sentence structure.
• •Emphasize Visual Language & Storytelling: Since the brand is highly visual and artistic, copy should complement this. Use descriptive, evocative language that paints a picture and tells the story behind the designs or the artistic inspiration.
• •Speak to Individuality: Consistently use language that empowers customers to express their uniqueness and creativity. Frame products not just as items, but as tools for self-expression and space transformation.
• •Maintain Authenticity: The "young artists and designers" origin story is a strength. Copy should feel genuine and reflect this passion. Avoid overly corporate or generic marketing speak. Let the artistic spirit shine through.
• •Ensure Consistency Across All Channels: The tone used on the website (product descriptions, About Us) must align with the tone on Instagram, Facebook, and any future marketing materials. Regular audits can help maintain this consistency.

Social Perception

Niche Appeal, Emerging Brand, Design-Centric

Copy Examples

• •Headline (Website Banner): Beyond Ordinary. PIXY: Wearable Art, Livable Design.
• •Instagram Post Caption (New T-shirt Design): Unleash your inner cosmos. Our new 'Orbital' tee just dropped – a wearable piece of spacetrashdesign to redefine your reality. Limited run. Create your universe. #PixyWear #OriginalDesign #BudapestArt
• •Product Description (Poster): Transform your walls from blank canvas to bold statement. The 'Abstract Flow No. 3' poster isn't just decor; it's a conversation starter, a mood-setter, an infusion of pure PIXY creativity into your space. Sustainably printed for art that feels good. #PixyDecor #RedefineYourSpace #ModernArt
• •Facebook Ad Copy: Tired of the same? PIXY brings you apparel and decor born from raw artistic passion. For those who dare to be different. Explore designs that speak your language. Shop unique. Shop PIXY. [Link to website]
• •"About Us" Snippet (Social Media Bio): PIXY: Budapest-born design. We craft unique, sustainable apparel & decor that blends art with your everyday. Express yourself. Redefine your world. #PixyHu #ArtInspired