Brand Tone

mystical, personal, and empowering

Brand Values

• •Individuality and Self-Expression
• •Spirituality and Connection
• •Well-being and Calm
• •Female Empowerment
• •Customer Care
• •Accessibility/Affordability

Best Practices

• •Embrace Mystical & Empowering Language: Consistently use words that evoke magic, spirituality, self-discovery, and personal power (e.g., "enchant," "sacred," "align," "awaken," "radiate").
• •Speak from a Personal & Authentic Place: Maintain the "small, female-owned business" feel. Share insights, stories (where appropriate), and connect with the audience on a personal level, reflecting Alicia's initial mission.
• •Highlight Uniqueness & Individuality: Emphasize how Pixica products help customers express their distinct personalities and create spaces that are truly their own, moving away from mainstream aesthetics.
• •Focus on Sensory & Emotional Benefits: Describe not just what the products are, but how they make you *feel* – the calm they bring, the connection they foster, the magic they add to a space.
• •Maintain a Consistent Visual Aesthetic: Ensure that the language used in copy complements the dark, mystical, and sometimes whimsical visuals seen on the website and social media. The words should paint a picture that aligns with the brand's imagery.

Social Perception

trusted and understanding provider of unique, quality items for those with alternative and spiritual tastes

Copy Examples

• •Unveil your inner magic. ✨ Pixica offers unique, witchy essentials to transform your space and connect with your spirit. Discover our collection and make your home a sanctuary. #PixicaUK #WitchyHome #SpiritualLiving
• •Adorn yourself with intention. Our ethically sourced crystal jewellery isn't just beautiful – it's a tool for empowerment and connection. Find the piece that calls to your soul at Pixica.co.uk. #CrystalHealing #SpiritualJewellery #PixicaMagic
• •Step into the enchanting embrace of our Dark Forest Collection. 🌲🍄 Whimsical, nature-inspired designs for those who find magic in the wild. Explore moody homewares and mystical treasures. #DarkForest #AlternativeHomeware #PixicaFinds
• •Create your calm. Our intentionally chosen spiritual tools and calming scents are designed to help you regulate your nervous system and feel emotionally grounded. Start your ritual with Pixica. #SelfCareSpells #MindfulMagic #PixicaWellbeing
• •From one kindred spirit to another. Alicia, our founder, pours her passion for the mystical and alternative into every handpicked item at Pixica. Join our community of magical beings. #FemaleOwned #PixicaStory #AlternativeLifestyle