Brand Tone

Authentic, Genuine, Educational, Informative, Caring, Personal, Empowering, Inclusive, Humble, Hardworking, Playful

Brand Values

• •Natural & Pure
• •Quality & Craftsmanship
• •Customer-Centricity
• •Integrity & Transparency
• •Self-Care & Wellness
• •Sustainability
• •Supporting Small & Women-Owned Businesses

Best Practices

• •Emphasize Transparency: Always be open and honest about ingredients and processes. Use clear, simple language.
• •Focus on "Natural" and "Pure": Consistently highlight the natural origin of ingredients and the absence of harsh chemicals.
• •Adopt a Caring and Personal Voice: Write as if you're speaking directly to a friend, offering advice and understanding. Share stories and connect on a human level.
• •Educate and Empower: Provide valuable information about skincare and the benefits of natural ingredients, helping customers make informed choices.
• •Be Authentic and Humble: Let the quality of the products and genuine passion for skincare shine through without excessive hype. Share the journey and the "why" behind the brand.

Social Perception

Trusted for Sensitive Skin, High-Quality Products, Personal and Caring Brand, Advocates for Natural Living, Community-Focused

Copy Examples

• •Your skin deserves the truth. Our soaps are 'naked' for a reason – crafted with simple, pure ingredients you can pronounce. Experience the gentle difference. #NakedBarSoapCo #PureSkincare
• •More than just soap, it's a daily ritual of self-love. Handcrafted in small batches, because we believe your skin deserves the best, naturally. #SelfCareNaturally #ArtisanSoap
• •Tired of mystery ingredients? We are too. That's why we're committed to transparency and the power of nature in every bar. Educate your skin. Love your skin. #KnowYourIngredients #HandmadeGoodness
• •From our hands to yours, with a little bit of love and a whole lot of nature. Let us be a part of your journey to healthier, happier skin. #SmallBatchSoap #CaringForYou
• •Feel the difference pure makes. Our nourishing ingredients are chosen with intention, to soothe, cleanse, and empower your skin. Embrace the naked truth. #NaturalWellness #SkinLove