Brand Tone

Authentic, Educational, Passionate, Down-to-Earth, Community-Oriented, Slightly Rustic & Traditional

Brand Values

• •Quality & Premium Products
• •Sustainability & Ethical Farming
• •Health & Wellness
• •Heritage & Tradition
• •Transparency & Education
• •Family & Community
• •Passion for Agriculture

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Authentic, Educational, Passionate, Down-to-Earth, Community-Oriented) and values (Quality, Sustainability, Health, Heritage, Transparency, Family). Provide examples of "do's and don'ts" for language, phrasing, and style. This ensures anyone writing for the brand is aligned.
• •Know Your Audience, Speak Their Language: Understand who their target customers are (e.g., health-conscious consumers, foodies, supporters of local/sustainable agriculture) and tailor the copy to resonate with their interests and vocabulary, while staying true to the brand's core tone. For example, avoid overly technical jargon unless explaining a specific benefit clearly.
• •Emphasize Storytelling: Share the story of the farm, the family, the animals, and the land. Authentic narratives connect emotionally and reinforce the brand's genuine and passionate tone. Use "we" and "our" to foster a sense of personal connection.
• •Be Consistent Across All Channels: Whether it's a website product description, a social media post, an email newsletter, or an advertisement, the tone and core messaging should remain consistent. This builds recognition and trust. Regularly review content across platforms to ensure alignment.
• •Educate and Add Value, Don't Just Sell: While the goal is to sell products, the copy should also aim to inform and engage. Sharing knowledge about bison meat benefits, cooking tips, or sustainable farming practices reinforces their educational and passionate tone, positioning them as experts and a valuable resource, not just a retailer.

Social Perception

Trusted Source for Quality Meat, Ethical and Humane, Knowledgeable & Passionate Farmers, Unique & Special, Supportive of Local Agriculture, Authentic Farm Experience

Copy Examples

• •Headline: Taste the Difference: Naturally Raised Bison, Straight From Our New Hampshire Farm. Body: At Yankee Farmer's Market, we believe in quality you can taste and farming you can trust. Our bison are raised with care, roaming free on lush pastures, resulting in meat that's not only delicious but packed with goodness. Experience the rich, clean flavor of truly sustainable American Bison.
• •Headline: Fuel Your Family with a Healthier Choice: Lean, Flavorful Bison Meat. Body: Looking for a nutritious protein that doesn't compromise on taste? Our pasture-raised bison is naturally lean, high in protein, and lower in fat than traditional red meats. From our family farm to your family table – discover the wholesome benefits of Yankee Farmer's Market bison. Learn more about why bison is a smart choice!
• •Headline: More Than Just Meat, It's a Commitment: Sustainable Farming, Exceptional Bison. Body: For generations, our family has been dedicated to responsible farming. At Yankee Farmer's Market, that means respecting the land, treating our bison humanely, and providing you with the highest quality meat. When you choose us, you're supporting a legacy of sustainable agriculture.
• •Headline: Get to Know Your Farmer (and Your Food!): A Taste of Life at Yankee Farmer's Market. Body: Ever wondered where your food comes from? Follow our journey on [Social Media Link] for a peek into daily life on our New Hampshire bison farm! See our majestic bison, learn about our sustainable practices, and get inspired with delicious recipes. We love sharing our passion with you!
• •Headline: This Weekend's Grill Masterpiece Starts Here: Premium Bison Cuts Await. Body: Fire up the grill and elevate your barbecue with the rich, robust flavor of our bison steaks, burgers, and sausages. Hand-cut and expertly prepared, our bison meat is ready to be the star of your next culinary adventure. Visit our farm store or shop online for the best of New Hampshire bison.