Brand Tone

Confident & Assertive, Edgy & Rebellious, Action-Oriented & Energetic, Authentic & No-Nonsense, Inspirational (in a tough way)

Brand Values

• •Strength & Resilience
• •Authenticity & Heritage
• •Quality & Durability
• •Individuality & Self-Expression
• •Community & Belonging
• •Performance

Best Practices

• •Use Strong Verbs & Direct Language: Opt for impactful, action-oriented words. Avoid passive voice and overly complicated sentence structures. Keep it punchy and to the point.
• •Embrace the Edge, But Be Inclusive: Maintain the rebellious and confident spirit, but ensure the messaging, while strong, doesn't alienate potential customers. Focus on empowerment and resilience for all.
• •Highlight Authenticity & Heritage: Weave in references to the brand's long history (since 1989) and its roots in specific subcultures to reinforce credibility and genuine connection.
• •Focus on Benefits Beyond Features: While quality and durability are key features, translate them into benefits like confidence, readiness for challenges, and expressing a strong identity.
• •Maintain Visual-Verbal Cohesion: Ensure the copy directly complements the bold, dynamic, and often gritty imagery used in visuals. The words should amplify the message conveyed by the photos and videos. If the image shows strength, the copy must echo it.

Social Perception

Tough & Durable, Street-Cred & Edge, Associated with Combat Sports & Fitness, Masculine (but with growing female appeal), Loyal Following, Sometimes Misunderstood

Copy Examples

• •Headline: FORGED IN THE STREETS. BUILT TO ENDURE. Body: Since '89, Pitbull West Coast has defined uncompromising quality. This isn't just clothing; it's your second skin for the daily fight. Shop the new collection. Call to Action: GEAR UP.
• •Headline: DON'T JUST TRAIN. DOMINATE. Body: Our performance line is engineered for those who push limits. Sweat, grit, victory – we’ve got you covered. Call to Action: UNLEASH YOUR POWER.
• •Headline: RAISE YOUR FIST. WEAR YOUR STORY. Body: More than fabric. It's a statement. Pitbull West Coast: authentic style for the unapologetically bold. Call to Action: DEFINE YOURSELF.
• •Headline: THE CONCRETE IS YOUR ARENA. DRESS ACCORDINGLY. Body: From the gym to the streets, our latest drop delivers relentless style and rugged durability. No compromises. Call to Action: OWN THE STREETS.
• •Headline: BLOOD, SWEAT, RESPECT. IT'S IN OUR DNA. Body: Fuelled by passion, crafted for the determined. Join the Pitbull West Coast legacy. Call to Action: EARN IT.