Brand Tone

Artistic, Passionate, Community-Oriented, Elegant, Resilient, Friendly & Approachable

Brand Values

• •Love
• •Generosity & Charity
• •Honesty
• •Creativity & Artistic Expression
• •Quality & Customer Satisfaction
• •Community & Connection
• •Appreciation of Nature & Beauty
• •Resilience & Hope

Best Practices

• •Embrace "Piropo" Philosophy: Infuse copy with warmth, genuine appreciation, and a touch of artful flattery (where appropriate for the context, like product descriptions). The language should feel like a sincere, beautiful compliment.
• •Highlight Artistic Uniqueness: Consistently use words that convey creativity, artistry, bespoke design, and the unique, handcrafted nature of the arrangements. Avoid generic flower descriptions.
• •Weave in Values: Subtly and authentically incorporate keywords related to love, generosity, community, and passion. For instance, "Crafted with love for our vibrant NYC community."
• •Tell the Story (Subtly and Overtly): Leverage the inspiring founder's journey and the brand's commitment to its non-profit arm. This adds depth and authenticity. Snippets like "From a dream to blooming reality" or "Flowers that give back" can be powerful.
• •Maintain an Elegant yet Approachable Voice: While showcasing high-end work and artistic merit, ensure the language remains inviting and accessible, reflecting the family-owned roots and community spirit. Avoid overly exclusive or cold terminology. Balance aspirational with attainable.

Social Perception

Artistically Talented & Award-Winning, Community-Focused & Socially Conscious, High-Quality & Unique Florist, Inspirational Immigrant Story, Positive & Uplifting

Copy Examples

• •Piropo Flowers: Where Every Petal Tells a Story of Love. More than just flowers, we craft emotions. Experience the artistry of New York's award-winning florist, dedicated to bringing beauty, passion, and a touch of Piropo magic to your every occasion. Artisan designs, heartfelt service, sustainably sourced. Discover Your Piropo Today.
• •The Art of Giving, Beautifully Expressed. At Piropo Flowers, we believe in the power of a thoughtful gesture. Our unique floral creations are designed not just to be seen, but to be felt – transforming moments into cherished memories. Supporting our community with every bloom. Send a Piropo. Share the Love.
• •NYC's Bloom of Inspiration. Workshops & Wonders at Piropo. Unleash your creativity and connect with the soulful art of floristry. Join our Piropo Flowers workshops, where passion meets purpose, or let our bespoke arrangements speak volumes for you. Every creation supports our mission to spread beauty and kindness throughout New York. Bloom with Us – Book a Workshop or Order Online.
• •Elegance. Artistry. Piropo. From breathtaking bouquets to inspiring community projects, Piropo Flowers is a signature of New York elegance with a heart. We pour passion into every design, ensuring your sentiments are expressed with unparalleled artistry and grace. Experience the Piropo Difference.
• •More Than Flowers. It's a Feeling. It's Piropo. Born from a journey of resilience and a passion for beauty, Piropo Flowers infuses every arrangement with love, creativity, and a commitment to our NYC community. Let us help you convey your deepest emotions through the timeless language of flowers. Find Your Perfect Expression. Shop Now.