Brand Tone

friendly, enthusiastic, and supportive

Brand Values

• •Creativity and Craftsmanship
• •Customer Focus and Community
• •Quality
• •Accessibility and Ease
• •Passion

Best Practices

• •Use Enthusiastic and Positive Language: Incorporate upbeat words, exclamation points (judiciously), and encouraging phrases to maintain a cheerful and inspiring voice.
• •Maintain a Friendly and Approachable Demeanor: Address the audience directly (e.g., "you," "your"), ask questions to encourage engagement, and use a conversational style as if speaking to a fellow crafter.
• •Be Genuinely Helpful and Supportive: Offer tips, tutorials, and clear instructions. Anticipate customer needs and provide solutions, reinforcing the idea that you are there to help them succeed in their crafting endeavors.
• •Showcase Passion for Crafting: Let your love for creativity shine through in your descriptions and stories. Share the joy of making and the satisfaction of completing a project.
• •Foster a Sense of Community: Encourage sharing, interaction, and tagging. Highlight customer creations (with permission) to build a supportive and engaged online family around the brand.

Social Perception

Customers generally perceive PipSupply.com positively, frequently mentioning the quality of products and fast shipping. They are seen as a go-to source for specialty craft supplies, particularly faux leather and bow-making materials. Their social media presence suggests an engaged community that appreciates tutorials and product showcases.

Copy Examples

• •Unleash your inner artist! ✨ Our vibrant faux leather sheets are just waiting to be transformed into your next masterpiece. What will you create today? #PipSupply #CraftyFun #DIYProjects
• •New arrivals just dropped! 🎉 Get ready to sparkle with our latest collection of glitters and fabrics – designed by us, for YOU! Shop now and let your creativity shine! #PrettyInPinkSupply #NewGoodies #CraftSupplies
• •Stuck on a craft idea? We've got you! 😉 Check out our latest YouTube tutorial showing you step-by-step how to create the perfect hair bow. Easy, fun, and oh-so-cute! Link in bio! #PipSupplyTutorials #HairBowHowTo #CraftersOfInstagram
• •From our craft table to yours! 💖 We're so excited to see what amazing things you make with our supplies. Don't forget to tag us in your creations! #PipSupplyCommunity #MadeWithPip #CraftInspo
• •Your crafting dreams are just a click away! We've curated the best quality supplies to make your projects pop. Happy crafting, friends! 😊 #ShopPipSupply #CreativeJourney #DIYCrafts