Brand Tone

Artistic & Creative, Passionate, Quality-Conscious, Approachable & Friendly, Slightly Whimsical & Playful, Proudly Australian (for some aspects)

Brand Values

• •Originality & Creativity
• •Quality Craftsmanship
• •Aesthetic Beauty & Design
• •Ethical Production (mentioned for some items)
• •Joy & Inspiration
• •Supporting Local (where applicable)

Best Practices

• •Always Lead with Design & Artistry: Emphasize the originality of the hand-drawn patterns and the artistic inspiration behind them in all communications. Use descriptive language that evokes creativity.
• •Highlight Quality & Materials: Consistently mention the quality of materials (e.g., "pure silk," "Belgian linen," "organic cotton") and any special craftsmanship details to reinforce the premium nature of the products.
• •Maintain a Warm and Engaging Voice: Use friendly, approachable language. Ask questions on social media, share behind-the-scenes glimpses, and tell the stories behind the designs to connect with the audience.
• •Visual Consistency is Key: Ensure that the language used in copy aligns with the vibrant, colourful, and detailed visual aesthetic of the products and brand imagery. The words should paint a picture that matches the visuals.
• •Infuse Passion and Inspiration: Let the genuine enthusiasm for design, pattern, colour, and nature shine through. Share what inspires the collections and how the products are intended to bring joy and beauty to the customer.

Social Perception

Unique & Artistic, High-Quality, Niche & Boutique, Colourful & Cheerful, Appreciation for Detail

Copy Examples

• •Drape yourself in art. Our 'Karkalla' pure silk scarf features a vibrant, hand-drawn design inspired by coastal succulents. Luxuriously soft and endlessly versatile, it’s a wearable piece of joy, designed in our Melbourne studio.
• •Fresh from the studio! ✨ Say hello to our new 'Waratah Bloom' cushion. Printed on rich Belgian linen, this design brings a touch of Australian native beauty right into your living room. Which corner of your home is calling for this pop of colour? #PipetHome #AustralianDesign #PatternLove
• •Colour Your World 🎨 New Arrivals & Design Stories from Pipet.
• •At Pipet, we believe everyday items should be beautiful. That's why Betsygraphics lovingly hand-draws each original pattern, transforming homewares and accessories into vibrant expressions of art and nature. Discover designs made to inspire.
• •Find the perfect, artful gift (or a treat for yourself!). Explore Pipet's collection of unique, pattern-driven accessories and homewares. Designed with passion, crafted with care. Shop now and enjoy 15% off your first order.