Brand Tone

Empathetic, Supportive, Informative, Trustworthy, Positive, Uplifting, Passionate, Personal, Community-Oriented

Brand Values

• •Purity & Naturalness
• •Integrity & Transparency
• •Nourishment & Wellness
• •Kindness & Empowerment (especially for women)
• •Love & Joy
• •Social Responsibility
• •Innovation

Best Practices

• •Lead with Values: Ensure that the core values of purity, integrity, nourishment, kindness, and empowerment are woven into the messaging.
• •Educate and Empower: Continue to provide valuable, clear, and easily understandable information about CBD, natural wellness, and the benefits of the products, empowering customers to make informed choices.
• •Be Authentic and Personal: Share the brand's story, the 'why' behind Pink Jasmine Organics, and testimonials authentically.
• •Show empathy and understanding: Highlight the brand's mission to support women's health challenges
• •Be Community-Oriented: Foster a sense of community by highlighting the brand’s involvement with social causes and women empowerment.

Social Perception

Trustworthy & High Quality: The emphasis on organic ingredients and lab testing likely contributes to a perception of quality and safety. Caring & Mission-Driven: The brand's story and commitment to women's wellness and social causes likely resonate positively with consumers looking for brands with a purpose. Addressing Skepticism: The brand acknowledges potential skepticism around CBD and proactively provides information and assurances (e.g., THC-free).

Copy Examples

• •Just pure, natural goodness for your well-being.
• •Because your health is personal to us too.
• •Empowering women to live healthier and happier lives, naturally.
• •Find relief from stress, sleep better, and manage pain with our USDA certified organic CBD gummies.
• •Join our vibrant community and be part of a progressive movement towards natural wellness.