Brand Tone

Functional and Direct, Accessible and General, Slightly Playful, Neutral and Transactional

Brand Values

• •Variety/Convenience
• •Accessibility
• •Value (Implied)
• •(Undeveloped) Customer Service

Best Practices

• •Define Your Core Tone Words
• •Know Your (Future) Audience
• •Consistency Across All Touchpoints
• •Develop a Simple Style Guide
• •Tell a Story (Even a Simple One)

Social Perception

Largely Unknown/New, Potentially Seen as a Generic Online Retailer

Copy Examples

• •Unlock Everyday Solutions & Surprise Finds! Explore Pinkeek.store – Your go-to for a little bit of everything.
• •Smarten Up Your Space! Discover innovative home gadgets at Pinkeek.store that make life easier and a bit more fun.
• •Welcome to the Pinkeek Family! 🎉 Get ready to discover awesome products at great prices, all in one spot. Happy browsing!
• •(Image of a popular gadget like a sunset lamp) Chase the gloom away! 🌅 Our Sunset Lamp brings golden hour to your room, anytime. What vibes would you create? #PinkeekFinds #HomeDecor #SunsetLamp
• •From pet pampering to a tech refresh, Pinkeek.store has the 'eek!'citing essentials you didn't know you needed. Shop now and discover your next favorite thing!