Brand Tone

whimsical, introspective, and subtly surreal

Brand Values

• •Creativity & Imagination
• •Curiosity & Observation
• •Simplicity
• •Individuality
• •Gentle Humor

Best Practices

• •Write from PinkBob's Perspective: Always maintain the first-person narrative voice of the character. Use "I" and "my" to tell stories. The voice should be simple, direct, and slightly naive.
• •Embrace the Mundane: Find wonder in everyday objects and simple observations. A crack in the sidewalk, a floating dust mote, or a distant sound can all be sources of inspiration for content.
• •Keep it Simple: Use clear, concise, and accessible language. Avoid jargon, complex sentences, and overly promotional wording. The tone is conversational and gentle, not a hard sell.
• •Use Questions to Engage: Pose simple, philosophical questions that reflect the character's curiosity. "I wonder why circles are so friendly?" or "What does the color blue feel like?" This invites the audience into a contemplative state.
• •Maintain Visual and Textual Harmony: Ensure the copy always complements the minimalist, cartoonish aesthetic. The words should feel as clean and simple as the illustrations. This synergy is crucial for building a cohesive and believable brand world.

Social Perception

Currently neutral and undefined on a broad scale, it is perceived as a personal art project or a webcomic-style blog; a quirky, niche, and highly personal creative outlet rather than a commercial enterprise.

Copy Examples

• •Born from a bubble. Living in the lines. Welcome to my world. Feel free to float around.
• •(Image: PinkBob staring at a single fallen leaf) The world is full of interesting shapes. This one decided to stop and say hello. I wonder what stories it has. #PinkBob #SimpleThings #LittleWonders
• •A mug for your thoughts. Perfect for holding coffee, tea, or quiet moments. PinkBob will keep you company while you watch the clouds go by. Dishwasher and reality safe.
• •A new thought bubbled up...
• •I'm PinkBob. I think, I blink, I am. Here I share pieces of my little world. It's nice to meet you.