Brand Tone

calming, supportive, and approachable. It's also informative and slightly playful

Brand Values

• •Holistic Well-being
• •Sensory Relief
• •Accessibility and Convenience
• •Quality and Safety
• •Giving Back

Best Practices

• •Emphasize Calm and Support: Use gentle, reassuring language. Avoid overly aggressive or urgent calls to action. Focus on the feeling of relief and well-being the product provides.
• •Highlight the Sensory Experience: Incorporate descriptive words that appeal to touch, smell, and sight. Talk about the soft texture, calming aromas, and soothing colors.
• •Keep it Simple and Accessible: Explain the benefits clearly and concisely. The product itself is simple to use, and the copy should reflect that ease.
• •Maintain an Approachable and Friendly Voice: Even when referencing the science behind the product, avoid overly technical jargon. The tone should feel like a helpful friend offering a solution.
• •Show, Don't Just Tell: Use testimonials and user stories (where appropriate and with permission) to illustrate how the product helps people manage stress in real-life situations.

Social Perception

Effective Stress Reliever, Enjoyable and Soothing, Innovative and Unique, Beneficial for Various Needs

Copy Examples

• •Headline: Feeling Stressed? Unwind in a Pinch. Body: Life’s daily pressures got you wound up? Grab Pinch Me Therapy Dough. Our unique, pliable formula infused with calming aromatherapy is designed to soothe your senses and melt away tension. Just knead, breathe, and find your center.
• •Headline: Your Pocket-Sized Peace. Body: Don’t let stress dictate your day. Pinch Me Therapy Dough is your go-to for on-the-spot relief. Soft, fragrant, and oh-so-satisfying to squish, it’s the simple, natural way to refocus and rejuvenate, wherever you are.
• •Headline: More Than Just Dough – It’s Therapy. Body: Created by a clinical hypnotherapist, Pinch Me Therapy Dough uses the science of scent, color, and touch to ease your mind and calm your spirit. Squeeze your way to a more tranquil you.
• •Headline: The Sweet Scent of Serenity. Body: Choose from our range of delightful, spa-quality scents and discover your favorite way to de-stress. Each tin of Pinch Me Therapy Dough is a little pot of pliable peace, ready when you need it most.
• •Headline: Give Your Hands Something Happy To Do. Body: Redirect nervous energy and find focus with Pinch Me Therapy Dough. Perfect for your desk, your bag, or your quiet corner at home. It's stress relief you can feel.