Brand Tone

sentimental, personal, and heartfelt. It's also creative, artistic, and appreciative

Brand Values

• •Storytelling & Personal Connection
• •Craftsmanship & Quality
• •Uniqueness & Personalization
• •Creativity & Passion
• •Customer Collaboration

Best Practices

• •Always Lead with Emotion and Story: Frame product descriptions, social media posts, and ads around the *feeling* or *memory* a charm can represent, not just its physical attributes. Use evocative language that connects to personal experiences.
• •Maintain a Warm and Personal Voice: Write as if you're speaking to a friend. Use "you" and "your" frequently to make it personal. Share snippets of Daan and Zarina's passion and creative process to reinforce the human element behind the brand.
• •Highlight Craftsmanship and Uniqueness: Consistently mention the handcrafted nature, attention to detail, and the ability to create unique or custom pieces. This reinforces the value beyond a simple accessory.
• •Develop a "Story Lexicon": Create a list of words and phrases that align with the brand's values (e.g., "cherish," "narrative," "bespoke," "heartfelt," "legacy," "moment," "journey," "connection"). Use these consistently in your copy.
• •Encourage Interaction and Sharing: Actively ask your audience to share their stories, memories, or ideas for charms. This not only provides user-generated content but also reinforces the brand's core value of personal storytelling and connection.

Social Perception

Pinch Me Charms is likely perceived as a brand that offers more than just jewelry; they offer a way to commemorate and carry personal stories and memories. The handcrafted aspect and the direct involvement of the founders likely contribute to a perception of authenticity and care.

Copy Examples

• •Every charm tells a story. What’s yours? At Pinch Me Charms, we lovingly handcraft tiny treasures that hold your biggest memories. Let us help you wear your heart, not just on your sleeve, but beautifully on your wrist. Discover the art of personal storytelling.
• •Introducing our 'Whispers of Wanderlust' collection – for every journey taken and dream yet to unfold. Each charm is a tiny, handcrafted compass pointing to your most cherished adventures. Find the piece that speaks to your soul.
• •Have a memory so precious, it deserves to be held close? Daan and Zarina are here to bring your unique story to life. Let’s design a bespoke charm together – a tiny piece of art, as special as your moments. Share your vision with us.
• •This season, give more than a gift; give a story. A Pinch Me Charm is a heartfelt reminder of shared laughter, unforgettable moments, and the bonds that connect us. Crafted with love, for the ones you love.
• •That 'pinch me' moment when something wonderful happens... ✨ We believe those feelings deserve to be celebrated and remembered. What's a 'pinch me' moment you'd love to capture in a charm? Share below! 👇 #PinchMeMoments #StoryCharms