Brand Tone

Edgy, Bold, Confident, Empowering, Conscious, Ethical, Artistic, Expressive, Approachable, Modern

Brand Values

• •Sustainability & Ethical Fashion
• •Individuality & Self-Expression
• •Quality & Craftsmanship
• •Innovation
• •Boldness & Confidence

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., edgy, confident, conscious, artistic, approachable), including a list of "do" and "don't" words/phrases. Share this with anyone creating content.
• •Embrace Storytelling: Connect with your audience by sharing the stories behind the designs, the sustainable materials, and the brand's journey (as seen with the founder on TikTok). This reinforces values and personality.
• •Use Strong, Evocative Language: Employ words that convey boldness, confidence, and the unique aesthetic of the brand (e.g., "fierce," "unleash," "rebellion," "unapologetic," "crafted").
• •Highlight Values Consistently: Seamlessly integrate keywords related to sustainability, ethical production, and individuality into product descriptions, social media posts, and all marketing materials. Don't just state them; show how the products embody them.
• •Stay Authentic and Engage: Especially on platforms like TikTok and Instagram, maintain an authentic voice. Respond to comments and messages in a way that reflects the brand's edgy but approachable personality. Encourage user-generated content that aligns with the brand's expressive nature.

Social Perception

Fashion-Forward & Niche, Eco-Conscious Leader, Emerging & Personality-Driven, Focus on Experience (with Permanent Jewelry)

Copy Examples

• •UNLEASH YOUR EDGE. Discover the new collection of sustainable vegan leather bags. Crafted for the bold, designed for the conscious.
• •This isn't just a bag. It's a statement. Ethically crafted, fiercely designed. Wear your values, rock your style. #PMPNY #SustainableRebellion #VeganLuxury
• •SEAL YOUR STORY. PMPNY Permanent Jewelry: Effortless, enduring symbols of your unique journey. Get zapped in NYC.
• •Who says sustainable can't be badass? 🔥 Our latest pineapple leather pieces are dropping soon. Get ready to express your eco-edge. #PimpinicchioNewYork #SustainableStyle #EdgyFashion #NYDesigner
• •Dare to be Different? Up to 20% Off Our Edgiest Eco-Friendly Styles.