Brand Tone

Approachable and Friendly, Passionate and Enthusiastic (about art), Trustworthy and Reliable, Slightly Playful/Modern (on TikTok), Informative and Helpful.

Brand Values

• •Quality
• •Affordability/Value for Money
• •Variety and Curation
• •Customer Satisfaction
• •Community and Compassion
• •Accessibility (for artists)

Best Practices

• •Maintain a Friendly & Approachable Voice: Always use welcoming language. Address customers warmly and ensure communication feels personal and helpful, mirroring the "family-owned business" feel.
• •Showcase Passion for Art: Infuse copy with enthusiasm for the artwork. Use descriptive and evocative language when talking about prints and artists, sharing the story or inspiration behind pieces where possible, much like their blog aims to do.
• •Emphasize Quality and Value: Consistently mention the premium materials and printing process alongside the accessible price point to reinforce the value proposition.
• •Highlight Community & Compassion: Regularly integrate messaging about being a "community of art lovers" and the brand's social initiatives (like supporting Ukraine) to connect with customers on a deeper level.
• •Adapt Tone to Platform, But Keep Core Values: While the tone on TikTok might be more playful and trend-driven, ensure it still reflects the core values of quality, passion for art, and approachability. Avoid slang or humor that could alienate or feel off-brand from the more established, reliable image presented on the website.

Social Perception

Positive Customer Experiences, Appreciation for Product Range, Trustworthy Retailer, Ethical Consideration, Minor Issues.

Copy Examples

• •Transform your space with art that speaks to you. Discover thousands of unique prints at Pimlico Prints – quality you can see, prices you’ll love. #PimlicoPrints #WallArt #HomeDecor
• •From timeless travel posters to bold contemporary designs, find the perfect piece to express your style. Explore our curated collections and join our community of art lovers! #VintagePosters #ModernArt #ArtForEveryone
• •More than just prints, it's a piece of passion. Each Pimlico Print is crafted with care on premium paper, just for you. Plus, every purchase helps support Ukrainian families in need. #QualityArt #ArtWithHeart #SupportUkraine
• •Bored of blank walls? We get it. Dive into Pimlico Prints for a splash of inspiration! Our TikTok is buzzing with fresh finds & decor ideas. 😉 #PimlicoVibes #ArtInspo #WallCandy
• •Calling all art explorers! Uncover hidden gems and iconic classics in our extensive collection. Quality prints, lovingly made and shipped worldwide. What will you discover today? #FineArtPrints #DiscoverArt #PimlicoJourney