Brand Tone

Passionate and Enthusiastic, Community-Focused and Friendly, Transparent and Trustworthy, Collector-Oriented and Knowledgeable

Brand Values

• •Passion for Pokémon
• •Community
• •Authenticity
• •Transparency
• •Customer Engagement & Service
• •Collector Focus

Best Practices

• •Always Speak from a Place of Passion: Infuse copy with genuine enthusiasm for Pokémon. Use exclamation points appropriately and words that convey excitement and deep knowledge of the TCG.
• •Prioritize Community Language: Address the audience as fellow collectors or "trainers." Encourage interaction, ask questions, and use inclusive language ("we," "us," "our community").
• •Maintain Transparency and Honesty: Be upfront about product details, especially card conditions. Use clear, straightforward language when describing products and policies. Avoid hype that can't be substantiated.
• •Be Approachable and Friendly: Use a conversational style. Don't be afraid to use relevant emojis on social media to add personality. Respond to comments and messages in a warm and helpful manner.
• •Focus on the Collector's Journey: Frame products and offers around the joy of collecting, the thrill of finding rare items, and the satisfaction of completing sets. Understand and address the motivations of a Pokémon TCG collector.

Social Perception

Specialized and Reliable Retailer, Commitment to Quality & Transparency, Community-Engaged, Positive Customer Experiences

Copy Examples

• •Headline for New Product Arrival: "Fresh from the Pokémon Universe! 🔥 Discover the latest rare cards and booster packs. Your next prized possession awaits at Pikadi Collect – where every card tells a story!"
• •Social Media Post (Community Engagement): "What's the one Pokémon card you're currently hunting for? Share your quest in the comments below! Let's talk collectibles, trainers! #PikadiCollect #PokemonCommunity #CardCollectors"
• •Product Description Snippet (Highlighting Transparency): "This stunning Charizard VMAX is graded PSA 9! See its exact condition with our contractual photos – no surprises, just pure collector's joy. Add this gem to your Pokedex today!"
• •About Us Snippet (Emphasizing Passion): "More than just a store, Pikadi Collect is run by lifelong Pokémon fans, for Pokémon fans. We believe in authentic cards, fair prices, and sharing the thrill of the catch with our amazing community."
• •Email Marketing Subject Line (Promotional): "Your Next Pokémon Adventure Starts Here! ✨ Exclusive deals inside for our Pikadi Collect family!"