Brand Tone

Warm & Friendly, Passionate, Quality-Focused & Confident, Descriptive & Appetizing, Authentic & Down-to-Earth

Brand Values

• •Quality
• •Tradition & Craftsmanship
• •Customer Satisfaction
• •Passion
• •Local Focus (implied)

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of Pie Haven's tone (warm, passionate, quality-focused, descriptive, authentic) with examples of do's and don'ts. Share this with anyone creating content.
• •Use "You" and "We" to Foster Connection: Address the customer directly ("You deserve the best") and use "we" to create a sense of a passionate team behind the brand ("We're excited to share...").
• •Focus on Sensory Language: Use vivid, descriptive words that appeal to taste, smell, and sight (e.g., "golden, flaky pastry," "deliciously rich gravy," "bursting with flavour").
• •Highlight Core Values Consistently: Weave in mentions of "handmade," "quality ingredients," "award-winning," and "passion" naturally within the copy across all platforms.
• •Maintain Authenticity and Enthusiasm: Let genuine passion for the pies shine through. Avoid overly corporate or generic language. Keep it real and engaging, like talking to a friend about amazing food.

Social Perception

A provider of high-quality, delicious pies, An award-winning and reputable pie maker, A friendly and passionate local business (for those aware of their market presence), Reliable for a satisfying and comforting meal

Copy Examples

• •Instagram Post (New Pie Launch): Say hello to your new obsession! 👋 Our [New Pie Name] is bursting with [key ingredients] and wrapped in our signature golden, flaky pastry. Handmade with love, because you deserve the best. Come grab a slice of happiness! #PieHaven #NewPie #HandmadeGoodness #BritishPies #ComfortFood
• •Website Homepage Banner: Award-Winning Pies, Baked Fresh For You. Experience the taste of tradition and quality with Pie Haven – where every bite is a delight.
• •Email Newsletter Subject Line: Warm Up Your Week with Pie Haven's Finest! ✨
• •Facebook Ad (Targeting Local Area): Craving a proper pie? 🤔 Look no further! Pie Haven brings you award-winning, handcrafted pies made with the freshest local ingredients (where possible!). Order yours today for a truly satisfying meal. [Link to Website] #SupportLocal #BestPiesInTown #PiePerfection
• •Product Description Snippet (for a specific pie): Dive into the rich, savory depths of our classic Steak & Ale pie. Tender chunks of slow-cooked British beef, bathed in a robust ale gravy, all encased in our perfectly crisp, buttery pastry. It's comfort in every mouthful.