Brand Tone

Informative, Sophisticated, Authentic, and Inclusive

Brand Values

• •Cultural Diversity & Celebration
• •Quality & Authenticity
• •Accessibility & Connection
• •Inclusivity
• •Enrichment
• •Sustainability

Best Practices

• •Use evocative language that highlights the cultural significance of products.
• •Maintain a balance between sophistication and accessibility in descriptions.
• •Emphasize the unique story behind each product and its origin.
• •Ensure all claims about authenticity and quality are accurate and verifiable.
• •Incorporate keywords related to cultural diversity, premium quality, and global connections.

Social Perception

A platform that offers access to unique, high-quality cultural products, celebrating diversity and fostering global connections.

Copy Examples

• •Discover handpicked treasures from around the globe, each a 'PIECE' of cultural heritage.
• •Indulge in our exclusive selection of premium products, representing the best each country has to offer.
• •Enrich your life with authentic flavors and traditions, delivered directly to your doorstep.
• •Explore a world of cultural diversity through our curated collection of iconic goods.
• •Experience the connection of global cultures with our handpicked selection of authentic goods.