Brand Tone

Aspirational & Stylish, Modern & Clean, Direct & Informative, Accessible, Enthusiastic & Positive

Brand Values

• •Aesthetic Appeal & Style
• •Quality (implied)
• •Accessibility to Style
• •Inspiration
• •Customer Focus (implied by "We want to make *your* home stylish")

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key characteristics of your brand's tone (e.g., aspirational, direct, modern), including approved vocabulary, phrases to avoid, and examples. Share this with anyone creating content.
• •Understand Your Audience: Continuously research and understand who your target customer is. Tailor your language to resonate with their aspirations, needs, and communication style while staying true to your brand's core identity.
• •Focus on Benefits, Not Just Features: While describing the art (e.g., "Giclée print on archival paper"), also emphasize the benefit to the customer (e.g., "Transform your living room into a chic oasis with art that lasts"). Connect the product to the desired outcome: a stylish home.
• •Use Consistent Language & Terminology: Whether it's product descriptions, social media captions, or email newsletters, use the same terms and overall style. For Pictured.art, this means consistently using words like "stylish," "modern," "curated," "transform," and "inspire."
• •Review and Refine: Regularly review all published copy to ensure it aligns with the established brand tone. Gather feedback and be prepared to refine your approach as the brand evolves and you learn more about what resonates with your audience. Read copy aloud to catch awkward phrasing or deviations in tone.

Social Perception

Based on social media presence, the perception is likely that of a contemporary online retailer of art prints and home decor items. Customers engaging with posts seem interested in the types of products offered, often inquiring about specific items or expressing admiration for the style. The lack of widespread independent reviews or news mentions suggests it might be a newer or niche brand still building broader public recognition. The primary perception is shaped by the brand's own curated content, which presents it as a source for modern and stylish home embellishments.

Copy Examples

• •Headline: Transform Your Space. Discover Art That Speaks to You. Body: Blank walls are full of possibilities. At Pictured.art, find the perfect piece to reflect your style and turn your house into a home you love. Explore our curated collection of modern prints and decor. Shop now and make your home stylish. Call to Action: Shop the Collection
• •Headline: Style Your Sanctuary. Effortlessly. Body: Your home should be a haven. We bring you art and decor designed to create a chic and inviting atmosphere without the fuss. From statement pieces to subtle accents, find everything you need to express your unique taste. Call to Action: Discover Your Style
• •Headline: The Art of Living, Beautifully. Body: It's more than just decor; it's a feeling. Pictured.art offers curated pieces that blend modern aesthetics with timeless appeal. Elevate your everyday with art that inspires. Worldwide shipping available. Call to Action: Explore New Arrivals
• •Headline: Hello, Stylish Home! Body: Ready for a refresh? Our latest collection of art prints and home decor is here to help you create a space that’s uniquely yours. Get inspired and start your home transformation today. Call to Action: Get Inspired
• •Headline: Curated for a Beautiful Life. Body: At Pictured.art, we believe everyone deserves a stylish home. That's why we carefully select contemporary art and decor to bring beauty and personality to your living spaces. What will you discover today? Call to Action: Shop Art & Decor