Brand Tone

Professional & Expert, Passionate & Enthusiastic, Supportive & Educational, Trendy & Innovative, Quality-Conscious & Trustworthy

Brand Values

• •Quality & Professionalism
• •Innovation & Trend Awareness
• •Customer Empowerment & Education
• •Passion for Nail Art & Beauty
• •Safety & Care
• •Community & Connection

Best Practices

• •Embrace "Tira Fuori le Unghie!": Consistently use this energetic and empowering Italian slogan (and its translation "Pull Out Your Nails" or "Bring Out Your Nails") to inspire creativity and confidence. Make it a recurring hashtag and a call to action.
• •Highlight Expertise & Quality: Always weave in mentions of professional-grade quality, Italian origin/expertise, product testing, and the experience behind the brand (e.g., "expertly formulated," "salon-approved," "since 2006").
• •Maintain a Supportive & Educational Voice: Frame content around helping the user achieve their best nails. Use encouraging language, offer tips, and direct users to tutorials and blog posts.
• •Stay Visually Vibrant & Trendy: Ensure copy complements highly visual, on-trend imagery and videos. Use descriptive language that evokes color, sparkle, and the latest nail art styles.
• •Foster Community & Passion: Encourage user-generated content, ask questions to engage followers, and share the passion for nail art. Use inclusive language that makes everyone from beginners to pros feel welcome.

Social Perception

Positive Reputation for Quality and Service, Trusted by Professionals and Enthusiasts, Associated with Italian Expertise, Seen as Comprehensive, Valued for Education

Copy Examples

• •Headline: Unleash Your Inner Nail Artist. Express Yourself with PicsNails. Body: Dive into a world of vibrant color and endless creativity. Our professional-grade nail products are designed for stunning, long-lasting results. What masterpiece will you create today? #PicsNails #TiraFuoriLeUnghie #NailArtistry
• •Headline: Salon Quality, At-Home Ease. Discover the PicsNails Difference. Body: Get that flawless, professional finish without stepping out your door. From our nourishing care treatments to our innovative gel systems, PicsNails brings Italian expertise right to your fingertips. Safe, tested, and always on-trend. #ProfessionalNails #DIYManicure #PicsNailsQuality
• •Headline: Don't Just Paint Your Nails, Adorn Them. Body: Elevate your nail game with PicsNails' exquisite range of nail art supplies. Glitters that dazzle, crystals that sparkle, and colors that pop. It's time to let your nails do the talking. #NailDecoration #CreativeNails #PicsNailsStyle
• •Headline: Passionate About Nails? So Are We. Body: For over 18 years, PicsNails has been dedicated to providing the highest quality nail products and education. Join our community of thousands of nail lovers and professionals. Explore our tutorials and bring your nail visions to life! #PicsNailsCommunity #NailSchool #ExpertNails
• •Headline: Healthy Nails, Beautiful Expression. The PicsNails Promise. Body: We believe that stunning nails start with healthy ones. Our formulas are crafted with care, free from harsh chemicals, ensuring your nails are protected and nourished. Experience the confidence of beautiful, healthy nails. #SafeNailCare #ItalianBeauty #PicsNailsHealth