Brand Tone

Aspirational & Evocative, Quality-Focused & Reassuring, Customer-Centric & Helpful, Stylish & Modern

Brand Values

• •Quality
• •Customer Satisfaction
• •Style & Design
• •Creating Experiences
• •Comfort
• •Sustainability

Best Practices

• •Consistently use transformative language to evoke the creation of special spaces and enhanced lifestyles.
• •Emphasize how quality materials and craftsmanship translate to customer benefits like longevity and weather resistance.
• •Ensure clear and inviting calls to action that highlight customer support.
• •Maintain a consistent brand voice across all touchpoints, including website, email, and social media.
• •Address potential customer confusion regarding brand origin by clarifying the relationship with related entities.

Social Perception

Positive, but with potential for confusion regarding brand origin and related entities.

Copy Examples

• •Transform your outdoor space into a luxurious retreat where lasting memories are made.
• •Experience unparalleled quality with our premium patio furniture, crafted from the finest materials for durability and longevity.
• •Your satisfaction is our top priority. Our knowledgeable and friendly customer service team is here to assist you.
• •Discover exclusive designs that reflect the latest trends in outdoor living, blending style, comfort, and durability.
• •Create your dream patio with our curated collection of high-quality products, designed to elevate your outdoor experience.