Brand Tone

Enthusiastic, Performance-Oriented, Community-Focused, Health-Conscious, Approachable, Modern, Energetic

Brand Values

• •Quality & Performance
• •Health & Well-being
• •Community & Inclusivity
• •Passion for Pickleball
• •Empowerment
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., enthusiastic, knowledgeable, supportive, energetic), including "do's and don'ts" for language and style.
• •Embody the "Athlete-Turned-Enthusiast" Persona: Write from the perspective of someone who understands high performance but is also passionate about the joy and community of pickleball. Use active language.
• •Balance Performance Talk with Community & Health: While highlighting the technical aspects of the paddles (T-700 Carbon Fiber, 16mm core, etc.), always tie it back to how it helps the player enjoy the game more, improve their health, or connect with others.
• •Be Genuinely Enthusiastic: Let the love for pickleball shine through. Use positive and encouraging language. Avoid overly technical jargon where simpler, more relatable terms can be used for a broader audience, while still offering detailed specs for those who want them.
• •Engage and Listen: Pay attention to how your community talks on social media and in reviews. Reflect their language and address their interests in your copy to build a stronger connection and maintain authenticity.

Social Perception

Positive customer feedback, emerging brand, trusted for quality, appreciated for added value, authentic and dedicated to performance.

Copy Examples

• •Headline: Unleash Your Inner Panther: Power, Precision, and Passion on the Court. Body: Tired of paddles that hold you back? Our T-700 Carbon Fiber TEMPO paddles are engineered for players who demand the best. Feel the difference, dominate the dinks, and join a community as passionate about pickleball as you are. Ready to elevate your game?
• •Social Media Post: More than just a sport, it's a lifestyle! 🐾 At Pickleball Panther, we're all about helping you play your best and live your healthiest. Our TEMPO paddles bring the heat, and our community brings the support. What are your health goals on and off the court this month? Share below! #PickleballPanther #PickleballLife #HealthyHabits #PerformancePaddles
• •Product Description Snippet: Crafted for Champions, Built for You. The Pickleball Panther TEMPO paddle isn't just equipment; it's your new on-court advantage. With its T-700 Carbon Fiber face for explosive power and a 6-inch handle designed for superior control (and killer two-handed backhands!), you're not just playing; you're making a statement.
• •Email Subject Line: Ready to Prowl? Your Game-Changing Paddle Awaits! Email Body Excerpt: Hey [Player Name], We saw you checking out the gear that's helping players across the nation find their roar! At Pickleball Panther, we combine cutting-edge design with a love for the game and a passion for healthy living. Discover paddles built by players, for players.
• •Ad Copy: From College Athletes to Pickleball Addicts! We know what performance feels like. That's why Pickleball Panther was born – to bring high-quality, T-700 Carbon Fiber paddles and a thriving community to players like you. Experience the TEMPO. Join the Prowl.