Brand Tone

Scientific & Innovative, Hopeful & Empowering, Direct & Confident, Approachable & Supportive

Brand Values

• •Science-Driven Innovation
• •Targeted & Gentle Solutions
• •Efficacy & Results
• •Microbiome Health
• •Transparency (with some caveats)
• •Clean Ingredients

Best Practices

• •Prioritize Scientific Accuracy with Clarity
• •Maintain a Hopeful Yet Realistic Outlook
• •Be Confident, Not Dismissive
• •Emphasize the 'Gentle Yet Effective' Duality
• •Foster Community and Support

Social Perception

Innovative & Promising, Effective for Many, But Not All, Scientific but with Marketing Scrutiny, Premium Product, Hope for a Gentler Alternative

Copy Examples

• •Headline: Rethink Acne. Rebalance Your Skin. Discover the Phage Revolution with Phyla. Body: Tired of harsh treatments that strip your skin? Phyla’s science-backed phage technology targets only acne-causing bacteria, nurturing your microbiome for visibly clearer, healthier skin. It's not just skincare, it's skin science.
• •Headline: The Future of Clear Skin is Here. Powered by Phages. Body: Stop the cycle of breakouts. Phyla’s innovative Acne Phage Serum is clinically shown to reduce acne bacteria and promote a balanced complexion. Experience the breakthrough. Your journey to confident skin starts now.
• •Headline: Gentle on Your Skin, Tough on Acne. That’s the Phyla Promise. Body: Finally, an acne solution that works with your skin, not against it. Our patented phage technology offers a targeted approach to clear skin, without the irritation. Embrace a healthier microbiome and lasting results.
• •Headline: Clinically Proven. Customer Adored. Phyla Delivers. Body: See the Phyla difference. Our innovative phage-powered system is transforming how we treat acne. Backed by research and loved by users, discover why Phyla is the breakthrough your skin has been waiting for.
• •Headline: Beyond the Breakout: Achieve Long-Term Skin Health with Phyla. Body: Acne is more than just a surface issue. Phyla’s unique phage technology goes deeper, rebalancing your skin’s natural ecosystem to not only clear current breakouts but also promote lasting skin health. Invest in your skin's future.