Brand Tone

Professional and Expert, Solution-Oriented, Reliable and Trustworthy, Innovative (within a practical framework), Formal and Direct

Brand Values

• •Expertise & Competence: Delivering high-quality, knowledgeable IT services.
• •Customer Focus & Partnership: Working closely with clients to understand their needs and build long-term relationships.
• •Reliability & Security: Providing robust and secure IT solutions that businesses can depend on.
• •Innovation & Progress: Offering modern and effective technological solutions to drive client success.
• •Quality & Precision: Indicated by their service descriptions and the heritage of Philtec's sensor technology.
• •Integrity & Professionalism: Operating with a high degree of business ethics, in line with Austrian business norms.

Best Practices

• •Develop a Brand Style Guide: Clearly document the brand's voice, tone, approved terminology, and grammar rules. This ensures anyone writing for the brand maintains consistency. For NBN, this would emphasize professionalism, clarity, and expert language.
• •Know Your Audience: Understand the target audience (Austrian businesses, IT managers, C-level executives). Tailor the language and complexity of the copy to resonate with their knowledge level and business needs. Avoid overly casual language.
• •Focus on Benefits, Supported by Features: While detailing technical features is important for an IT company, always connect them back to the tangible benefits for the client (e.g., increased efficiency, improved security, cost savings).
• •Maintain Professionalism and Formality: Given the Austrian business context and NBN's B2B focus, all copy should reflect a high degree of professionalism. Use clear, concise language, and avoid slang or overly colloquial expressions. Titles and formal greetings are important in Austrian business.
• •Ensure Accuracy and Authority: As an expert IT provider, all claims and technical information must be accurate and up-to-date. The copy should instill confidence by demonstrating deep knowledge and competence in the services offered. Back up statements with evidence or case studies where appropriate.

Social Perception

Their professionalism and the quality of services delivered, Their history (including Philtec's reputation in specialized measurement), Their adherence to Austrian business ethics (punctuality, seriousness).

Copy Examples

• •Future-Proof Your Business with NBN Austria: Expert IT Infrastructure & Cloud Solutions. In today's dynamic digital landscape, a robust IT foundation is non-negotiable. At NBN Austria, we partner with you to design, implement, and manage cutting-edge IT infrastructure and cloud services, ensuring your business operates securely, efficiently, and is poised for growth. Trust our expertise to navigate the complexities of technology, so you can focus on what you do best.
• •Cybersecurity You Can Depend On. Solutions by NBN Austria. Protecting your digital assets is paramount. NBN Austria offers comprehensive IT security solutions, from proactive threat management to robust data protection strategies. Our expert team ensures your business remains resilient against evolving cyber threats, safeguarding your operations and your reputation. Secure your peace of mind with NBN Austria.
• •Empower Your Team with a Seamless Digital Workplace. NBN Austria Leads the Way. Transform your collaborative potential with NBN Austria’s Digital Workplace solutions. We enable secure, flexible, and efficient work environments, equipping your team with the tools they need to succeed, wherever they are. Enhance productivity and foster innovation with our tailored approach to modern work.
• •Custom Software Development: Building Your Competitive Edge with NBN Austria. Off-the-shelf solutions don't always fit. NBN Austria delivers bespoke software development services, crafting applications that precisely match your unique business requirements. From initial concept to deployment and support, our experienced developers build powerful, scalable solutions that drive your competitive advantage.
• •Reliable Managed IT Services: Your Proactive Partner for Optimal Performance - NBN Austria. Focus on your core business while we ensure your IT runs flawlessly. NBN Austria's Managed Services provide proactive monitoring, maintenance, and support for your entire IT ecosystem. Benefit from enhanced system reliability, reduced downtime, and predictable IT costs with a trusted partner dedicated to your success.