Brand Tone

Enthusiastic, Passionate, Friendly, Approachable, Reliable, Trustworthy, Informative, Helpful, Community-Oriented

Brand Values

• •Customer Satisfaction
• •Passion for Hobbies
• •Quality and Trust
• •Community Building
• •Entrepreneurial Spirit and Growth
• •Supporting Small Business

Best Practices

• •Know Your Audience, Speak Their Language: Understand that you're talking to fellow hobbyists. Use terminology they're familiar with and share their excitement for new products and a job well done. Maintain an enthusiastic yet informative approach.
• •Emphasize Passion and Expertise: Let the genuine love for the hobbies shine through. Share tips, highlight interesting product features, and subtly convey that you understand their needs because you share their passion.
• •Maintain a Friendly and Approachable Voice: Even when being professional, keep the language welcoming. Use contractions where appropriate, ask questions to engage, and ensure customer service communications are warm and helpful. Reinforce the "family run" feel.
• •Be Reliable and Clear: Ensure all information about products, shipping, and policies is easy to understand and accurate. This builds trust, which is a core part of their perceived value.
• •Showcase Community and Shared Success: Regularly feature customer builds (with permission), talk about local events (especially now with the physical store), and celebrate the hobby community as a whole. This reinforces the idea that Phillips Hobbies is a central part of that community.

Social Perception

Positive, Respected, Supportive of the Hobby Community, Inspiring, Reliable Online Retailer with a Growing Physical Presence

Copy Examples

• •Facebook/Instagram Post (New Product Arrival): Calling all [Model Railway/Slot Car/Kit] enthusiasts! 🎉 Fresh off the delivery truck, the brand new [Product Name & Brand] has just landed at Phillips Hobbies! We know you've been waiting for this one. Get ready to [Key Benefit/Feature, e.g., 'add incredible detail to your layout' or 'experience thrilling races']. Shop now and let the fun begin! 👉 [Link] #PhillipsHobbies #[ProductName] #[HobbyType] #NewArrival #HobbyShop
• •Website Banner (Promoting Customer Service): Your Passion, Our Priority! At Phillips Hobbies, we're more than just a store; we're fellow hobbyists. Got a question or need advice? Our friendly team is always here to help you find exactly what you need. Experience the Phillips Hobbies difference today! [Link to Contact Us/About Us]
• •Email Newsletter Snippet (Highlighting Trust): Order with Confidence at Phillips Hobbies! We know how important your collection is. That's why we pack every order with care and offer fast, tracked delivery, so your next masterpiece arrives safe and sound. Trusted by thousands of hobbyists across the UK! 🌟
• •Twitter Post (Limited Stock Alert): Quick! 💨 Limited stock of the highly sought-after [Product Name] is now available at Phillips Hobbies! Don't miss out on adding this gem to your collection. When it's gone, it's gone! Shop here: [Short Link] #ModelKits #Hobby #[BrandName] #LimitedStock
• •Blog Post Introduction (Community Focus): Welcome back to the Phillips Hobbies blog, where our shared passion for all things miniature comes to life! This week, we're not just talking about the latest releases; we're celebrating the incredible community that makes these hobbies so special. Whether you visited our new March store or shared your latest build online, you're part of the Phillips Hobbies family!