Brand Tone

Passionate & Enthusiastic, Knowledgeable & Expert, Customer-Focused & Approachable, Modern & Tech-Savvy, Friendly & Engaging

Brand Values

• •Quality & Performance
• •Customization & Personalization
• •Expertise & Guidance
• •Customer Satisfaction
• •Community & Passion for Gaming

Best Practices

• •Know Your Audience, Speak Their Language: Understand the terminology, slang (appropriately), and pain points of gamers and PC enthusiasts. Avoid overly technical jargon unless clearly explained or contextually appropriate for a specific segment.
• •Be Genuinely Passionate: Let your enthusiasm for gaming and PC technology shine through. Use evocative language that conveys excitement and performance.
• •Prioritize Clarity and Helpfulness: While passionate, ensure your copy is easy to understand and provides real value. Explain complex components or choices in a simple way, positioning Phenix PC as a helpful expert.
• •Maintain a Consistent Voice Across All Channels: Whether it's a website product description, a social media update, or an email newsletter, the underlying tone should feel distinctly "Phenix PC." Develop a simple style guide if needed.
• •Show, Don't Just Tell, and Encourage Interaction: Use customer testimonials, showcase builds, and ask questions to engage your audience. Make your copy a conversation starter, reflecting approachability.

Social Perception

Positive, Reliable & Trustworthy, Expert Resource, Good Value

Copy Examples

• •Headline: Stop Dreaming, Start Gaming: Your Ultimate Custom PC Awaits at Phenix PC. Body: Tired of off-the-shelf PCs that don’t quite hit the mark? At Phenix PC, we craft bespoke gaming rigs built for *your* games, *your* style, and *your* budget. Let our experts guide you to the perfect build.
• •Headline: Unleash Peak Performance. Experience Phenix PC Power. Body: Don't let lag ruin your victory. Phenix PC builds are meticulously assembled with premium components for rock-solid stability and breathtaking speed. Get the competitive edge you deserve.
• •Headline: More Than Just Parts – It's a Phenix PC Experience. Body: From your first consultation to unboxing your dream machine, we're with you every step of the way. At Phenix PC, it's not just about selling computers; it's about building your perfect gaming future. Questions? We love 'em!
• •Headline: Level Up Your Reality with a Custom Build from Phenix PC. Body: Imagine a PC that boots in seconds, runs your favorite titles flawlessly on ultra settings, and looks incredible doing it. That's the Phenix PC promise. Visit us in Perpignan or explore online!
• •Social Media Post: Image: A stunning, well-lit custom PC build with clean cable management. Text: Fresh build alert! 🔥 This beast, configured by one of our awesome customers, is ready to dominate. What games would YOU play on this setup? Tell us in the comments! #PhenixPC #CustomPC #GamingSetup #PCGaming #MadeInFrance