Brand Tone

Knowledgeable & Trustworthy, Caring & Compassionate, Authentic & Handcrafted, Witty & A Little Cheeky, Eco-conscious & Responsible

Brand Values

• •Health & Wellness
• •Science & Nature Integration
• •Quality & Efficacy
• •Sustainability & Eco-Friendliness
• •Authenticity & Transparency
• •Self-Care & Empowerment
• •Community

Best Practices

• •Embrace the "Knowledgeable Friend" Persona: Write as if Dr. Horton (a highly qualified, caring, yet approachable expert) is speaking directly to the customer. Balance her scientific credibility with a warm, slightly witty, and empathetic voice.
• •Lead with "Why," Then "What": Start by connecting with the customer's needs or the brand's purpose (e.g., "Seeking gentle relief?" or "We believe in..."), then introduce the product as the solution. This reinforces the value-driven nature of the brand.
• •Weave in Credibility Naturally: Mention Dr. Horton's background (DNP, oncology nurse) where relevant, but avoid making it feel like a lecture. Use phrases like "oncology-informed," "crafted with a nurse's care," or "science-backed botanicals" to subtly reinforce trust.
• •Don't Be Afraid of a Little "Cheeky" Personality: Incorporate the "witty" and "fun" aspects in headlines, calls to action, or descriptive language, ensuring it aligns with the overall caring and professional image. This helps the brand stand out.
• •Always Circle Back to Core Values: Ensure that keywords and concepts related to "organic," "natural," "handcrafted," "small-batch," "eco-friendly," "sustainable," "wellness," and "nurturing" are consistently present, reinforcing the brand's identity in all communications.

Social Perception

Credible & Safe, High-Quality & Natural, Purpose-Driven, Approachable Luxury, Trustworthy Resource

Copy Examples

• •🌿✨ Science-backed skincare, made with a whole lotta love (and lavender!). Dr. P here – as an oncology DNP, I know how important gentle, truly nourishing ingredients are. That’s why every bar is handcrafted in small batches, packed with organic goodness your skin will actually thank you for. Because self-care shouldn’t be complicated, just beautifully effective. #PHDesignOrganics #OrganicSkincare #HandcraftedGoodness #NurseFormulated #WellnessJourney
• •Tired of skincare that promises the moon but delivers... well, not much? 🤔 At PH Design Organics, we blend a little wit with a lot of wellness! Founded by an oncology nurse, our mission is simple: organic, effective products that nurture your skin AND spirit. From soothing balms to uplifting aromatherapy, it's self-care, scientifically crafted. Discover the difference. Shop our collection now! #PHDOrganics #ScienceAndSoul #EcoFriendlyBeauty #SmallBatchLuxury
• •Light this candle and let the day melt away. Hand-poured with natural soy wax and a bespoke blend of organic essential oils, our [Candle Name] isn't just a pretty scent – it's a little bit of science and a whole lot of soul, designed by Dr. P to bring calm to your chaos. Because your well-being is our craft. (And yes, it’s oncology-informed and delightfully non-toxic!). #OrganicCandles #Aromatherapy #WellnessMeetsWitty #SafeScents
• •Dr. P’s Prescription for a Brighter Day (Hint: It's Organic & Smells Amazing!)
• •Whipping up some organic magic! ✨ Behind the scenes at PH Design Organics with Dr. P. Small batches, big love, and ingredients you can actually pronounce. This is how we do 'skin-loving, Earth-hugging' goodness! What are your self-care rituals? #PHDesignOrganics #HandmadeSkincare #OrganicBeauty #DrFormulated #SustainableSelfcare #BehindTheBubbles