Brand Tone

Sophisticated & Elegant, Modern & Innovative, Minimalist & Clean, Lifestyle-oriented, Quality-focused

Brand Values

• •Style & Aesthetics
• •Innovation & Technology
• •Functionality & Practicality
• •Quality Craftsmanship
• •Modern Living

Best Practices

• •Highlight Lifestyle Integration: Frame product benefits around how they enhance the user's modern lifestyle, focusing on experiences like productivity, relaxation, and creating ambiance, rather than just technical specifications.
• •Emphasize Quality and Craftsmanship: Subtly weave in references to the premium materials, design process, and durability of the products to reinforce the value and sophisticated nature of the brand.
• •Maintain a minimalist and clean aesthetic in visual and written content.
• •Focus on user experience and seamless integration into daily life.
• •Use elegant and sophisticated language, avoiding jargon or overly technical terms.

Social Perception

Phanash aims to be perceived as a modern lifestyle brand that offers innovative, stylish, and practical products that seamlessly integrate into everyday living. It wants to be seen as sophisticated, elegant, and quality-focused, enhancing the user's modern lifestyle.

Copy Examples

• •Our Stem Lamp, precision-engineered from a single block of aluminum, is more than a light – it’s a statement.
• •Style and practicality, in perfect harmony.
• •Bring home the Stem Illuminator and transform your environment.
• •Experience the perfect blend of aesthetics and functionality with Phanash.
• •Elevate your everyday living with innovative and stylish designs.