Brand Tone

Chic, Ethical, Eco-responsible, Artistic, Approachable, and Inclusive

Brand Values

• •Sustainability & Eco-responsibility
• •Quality & Craftsmanship
• •Ethical Production
• •Femininity & Empowerment
• •Inclusivity
• •Customer Delight
• •Connection with Nature

Best Practices

• •Highlight Ethical Angles: Consistently weave in mentions of sustainability, eco-friendly materials (Oeko-Tex, upcycled), local production (Made in France), and small-batch/made-to-order processes when relevant.
• •Focus on Feminine Empowerment (Subtly): Speak to the feeling the clothes evoke – confidence, grace, uniqueness, feeling beautiful – rather than just the physical attributes of the garments.
• •Incorporate Nature & Artistic Inspiration: Use metaphors and imagery related to nature, flowers (especially orchids), and artistry to add depth and align with the brand name and founder's inspiration.
• •Maintain a Tone of Warm Inclusivity: When discussing sizing or fit, emphasize adaptability and the made-to-measure options in a welcoming and positive way, ensuring all women feel seen and catered to.
• •Emphasize Quality & Craftsmanship: Highlight the French know-how, careful material selection, and garments made to last.

Social Perception

A provider of thoughtful, ecological, and local fashion that values inclusivity, customer delight, and connection with nature.

Copy Examples

• •Join us in choosing a more thoughtful, beautiful way to dress.
• •Discover our collection of timeless pieces, crafted with Oeko-Tex certified fabrics and upcycled materials in our Parisian and Nice workshops.
• •Phalaenopsis Paris: A tribute to femininity, a unique style, and a commitment to more responsible fashion.
• •Experience the beauty of French know-how with our made-to-order and small series production model, minimizing waste and ensuring a perfect fit for every body type.
• •Inspired by the elegance of orchids, our designs reflect a love for nature and the beauty of sustainable materials.