Brand Tone

Benefit-Oriented, Reassuring/Confident, Solution-Driven, Aspiring, Direct and Informative

Brand Values

• •Efficacy/Results
• •Accessibility/Convenience
• •Self-Care/Well-being
• •Innovation
• •Customer Transformation

Best Practices

• •Avoid jargon where possible, or explain it clearly.
• •If the brand has a unique story or a strong 'why' behind its skincare focus, share it authentically.
• •Ensure anyone creating content (website updates, future social media, ads) can maintain consistency.
• •Establishing a dedicated and relevant social media presence is also crucial for modern online brands to connect with customers and build credibility.
• •Address the disconnect between the industrial origins and the skincare focus in brand messaging.

Social Perception

Effective, easy to use, confidence-boosting skincare solutions that deliver clinical results at home.

Copy Examples

• •Achieve youthful radiance with our advanced skincare solutions.
• •Get clinical results at home, minus the 'clinical' fees.
• •Say goodbye to acne and hello to clear, confident skin.
• •Reclaim your vitality and reveal your skin's natural glow.
• •Our High Frequency Wand gently stimulates the skin to target acne-causing bacteria, reducing inflammation and promoting clearer skin.