Brand Tone

Professional and Authoritative, Caring and Empathetic, Trustworthy and Reliable, Informative and Educational

Brand Values

• •Veterinary Expertise: Products are formulated based on veterinary science and experience.
• •Pet Well-being First: The primary goal is to enhance the health, comfort, and longevity of pets.
• •Quality and Efficacy: Commitment to using high-quality, natural (where applicable) ingredients to create effective supplements.
• •Trust and Transparency: Providing clear information about products and their benefits.
• •Support for Pet Owners: Offering solutions and information to help owners care for their pets.

Best Practices

• •Prioritize Veterinary Authority: Always lead with or incorporate the veterinarian-formulated aspect. Use phrases like "Developed by veterinarians," "Vet-recommended approach," "Backed by veterinary science." This builds immediate trust and authority.
• •Speak with Empathetic Expertise: Combine professional language regarding pet health with a genuine understanding of the pet owner's emotional connection and concern for their animal. Use "we understand," "your pet's comfort," "we're here to help."
• •Focus on Solutions and Benefits, Not Just Features: While ingredients are important, translate them into tangible benefits for the pet and peace of mind for the owner (e.g., "soothes digestive upset for happier meal times" instead of just "contains probiotics").
• •Maintain Clarity and Trustworthiness: Avoid overly technical jargon where possible, or explain it clearly. Be transparent about ingredients and the purpose of each product. Ensure all claims are supportable and realistic.
• •Educate and Inform, Don't Just Sell: Position the brand as a knowledgeable resource. Use blog posts, articles, and informative snippets in product descriptions to help pet owners understand their pets' health needs better. This reinforces expertise and builds a relationship beyond the transaction.

Social Perception

Positive among users, Niche Recognition, Potential Confusion with "Pet Thrive CBD", Seen as a problem-solver

Copy Examples

• •Veterinarian-Formulated Support for Their Best Life. Explore Thrive supplements, crafted with expertise and care for your beloved pet.
• •Give them the gift of comfortable movement. Thrive Joint Support, developed by Dr. Stephen Sinatra, DVM, combines scientifically-backed ingredients to help maintain healthy joint function and mobility in dogs and cats. Because every active day is precious.
• •Founded on over 30 years of veterinary experience, Pet Thrive is dedicated to one simple mission: to help your pets thrive. We believe in the power of targeted nutrition and meticulously formulated supplements to address common health challenges and promote lasting wellness.
• •Is your furry friend slowing down? Age-related stiffness doesn't have to be inevitable. Our veterinarian-formulated Thrive Joint Support can help. Learn more about supporting their mobility naturally on our blog [Link]. #PetHealth #VetFormulated #SeniorPets #ThriveSupplements
• •Expert Insights: Dr. Sinatra on Boosting Your Pet's Immune Health