Brand Tone

Friendly, Approachable, Enthusiastic, Joyful, Caring, Nurturing, Community-Focused

Brand Values

• •Love for Animals
• •Pet Happiness and Joy
• •Quality and Safety
• •Health and Wellbeing
• •Convenience for Owners
• •Support for Local/Polish Producers
• •Surprise and Delight
• •Community

Best Practices

• •Always Prioritize Pet Well-being: Frame all communication around the happiness, health, and safety of pets. This reinforces core values and builds trust.
• •Use Warm and Inclusive Language: Continue using friendly terms like "Kochani" (or English equivalents like "Pet Parents," "Furry Friends," "Our PetsyFamily"). Address the audience directly and make them feel part of a community.
• •Show, Don't Just Tell, the Joy: Incorporate vibrant photos and videos of happy pets. Encourage and share user-generated content. Use enthusiastic language and emojis appropriately to convey excitement.
• •Be Responsive and Engaging: Actively respond to comments and messages on social media in a helpful and friendly manner. Ask questions to encourage interaction and listen to customer feedback.
• •Maintain a Consistent Voice Across All Platforms: Whether it's website copy, social media posts, email newsletters, or customer service interactions, ensure the tone remains friendly, caring, and enthusiastic. Develop simple brand voice guidelines for anyone creating content.

Social Perception

Positive, Engaged Community, Trustworthy, Fun and Exciting

Copy Examples

• •🐾 Spoil your furry best friend with a monthly dose of PURE JOY! ✨ Our PetsyBox is packed with pawsome toys, delicious natural treats, and goodies they'll go barking mad for! Subscribe today and let the happy tail wags begin! #PetsyBoxJoy #HappyPets
• •Never run out of happiness! 🐶🐱 Get a curated box of surprise goodies for your beloved pet delivered every month. Healthy, fun, and oh-so-convenient! Sign up for PetsyBox – because they deserve the best! [Link]
• •Look at @[UserPetAccount]'s happy face with their PetsyBox! 😍 We LOVE seeing your pets enjoy their surprises! Tag us in your unboxing moments for a chance to be featured! #PetsyFamily #PetsyBoxLove
• •Only the good stuff for your fur baby! ❤️ Our [Treat Name] is made with 100% natural ingredients, perfect for sensitive tummies and promoting a wagging tail. Healthy, yummy, and PetsyBox approved! [Link to product]
• •🎁 A special treat for your VERY special friend inside! Open up for a PetsyBox surprise!