Brand Tone

Practical & Informative, Value-Oriented, Reassuring (Customer Service)

Brand Values

• •Value for Money
• •Innovation and Technology
• •Direct-to-Consumer Efficiency
• •Practical Problem Solving
• •Customer Satisfaction
• •Safety (for specific products)

Best Practices

• •Keep it Simple and Clear: Avoid jargon or overly technical terms unless necessary for specific products (like heat emitters), and even then, explain them simply.
• •Be Reassuring and Trustworthy: Mention warranties, ease of use, safety features, and customer support to build confidence.
• •Maintain Consistency Across Channels: Whether it's a product description, a social media post, or an ad, the core tone of being practical, value-driven, and straightforward should be evident.
• •Use words like 'value,' 'smart,' 'efficient,' 'affordable' can be effective.
• •Highlight product features and practical benefits.

Social Perception

Generally Positive for Pet Products, Seen as a Provider of a Wide Range of Goods, Strong E-commerce Presence

Copy Examples

• •Value that makes a difference.
• •Practical, portable, and priced right.
• •Shop Simple Deluxe for innovative and practical pet supplies.
• •#SimpleDeluxePets #DogTravel #PetSafety
• •Quality you can trust, value you'll love.