Brand Tone

Heartfelt & Emotional, Playful & Fun, Appreciative & Community-Focused, Enthusiastic & Positive, Approachable & Friendly

Brand Values

• •Love for Pets
• •Personalization & Uniqueness
• •Customer Joy & Satisfaction
• •Quality & Craftsmanship
• •Community & Connection

Best Practices

• •Always Prioritize the Emotional Connection: Frame messaging around the love, joy, and unique bond owners share with their pets. Use words that evoke warmth and affection.
• •Incorporate Pet-Centric Language and Humor: Use playful puns, pet-related terms (e.g., "pawsome," "furever," "meowgical"), and lighthearted humor where appropriate, reflecting the joy pets bring.
• •Speak Directly to the Pet Lover: Use "you" and "your pet" to create a personal connection. Understand their desires – to celebrate, memorialize, and cherish their animal companions.
• •Maintain Enthusiasm and Positivity: Copy should be upbeat and celebratory. Use exclamation points judiciously to convey genuine excitement, and focus on the positive impact of their products.
• •Showcase Real Customer Stories and Pets (with permission): Integrate user-generated content and testimonials into copy. This reinforces the community aspect and authenticates the emotional value of the artwork, using language that mirrors happy customers' voices.

Social Perception

A go-to for unique pet-themed gifts, A brand that understands pet owners' love for their animals, Creative and artistic, Generally reliable with product quality, Engaging and interactive on social media

Copy Examples

• •Headline (Website/Social Media Ad): Turn Precious Paw-traits into Timeless Treasures! 🐾 Your pet’s unique spirit, captured forever. Shop now and let the love shine!
• •Instagram Caption: Just look at this masterpiece! 😍 @[CustomerTag]'s adorable [Pet's Name] is now a stunning piece of art. Want to immortalize your furry friend’s cuteness? Tap the link in bio to create yours! #PetsIntoArt #CustomPetPortrait #DogLove #CatMagic
• •Email Subject Line (Promotion): Woof Yeah! 🎉 Spoil Your Fur Baby (and Yourself!) with 20% OFF Custom Art!
• •Product Description Snippet: More than just a portrait, it’s a daily reminder of the wagging tails, gentle purrs, and unconditional love that fills your home. Our artists pour their hearts into every piece, ensuring your pet’s personality shines through.
• •Facebook Post (Community Engagement): Caption this! 😂 What do you think this cheeky face is thinking? Share your funniest captions below! We love seeing your furballs' personalities shine! #PetsIntoArtCommunity #FunnyPets #PetLovers