Brand Tone

Friendly and Approachable, Helpful and Informative, Caring and Passionate (about pets), Trustworthy and Reliable, Playful (especially on TikTok and Instagram)

Brand Values

• •Pet Well-being
• •Customer Convenience
• •Quality
• •Community
• •Australian Identity
• •Trust and Reliability

Best Practices

• •Develop a Brand Voice Guide: Clearly document the desired tone (e.g., friendly, helpful, caring, playful), key vocabulary, "do's and don'ts," and examples. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to (pet owners with varying levels of experience and needs). Tailor the language and level of detail accordingly, while maintaining the core tone.
• •Prioritize Pet Well-being in Messaging: Consistently frame products and advice around the benefits for the pet's health, happiness, and comfort. This reinforces the "caring" value.
• •Be Human and Relatable: Use conversational language, share stories (customer or pet features), and don't be afraid to show a genuine passion for animals. Avoid overly corporate or robotic language.
• •Maintain Consistency Across All Channels: While the style might adapt slightly for different platforms (e.g., more playful on TikTok vs. more informative on the blog), the underlying brand tone and core values should remain consistent everywhere customers interact with Petservo.au. Regular audits of content can help ensure this.

Social Perception

Positive, Service-Oriented, Reliable Pet Supplier, Engaging

Copy Examples

• •Facebook/Instagram Ad (Friendly, Product-focused): Tail wags guaranteed! 🐾 Spoil your furry best friend with our new range of delicious and healthy treats. Shop now and get it delivered fast to your door! #PetservoAU #HappyPets #DogTreats #CatTreats
• •Website Banner (Trustworthy, Benefit-driven): Nourish Your Pet, Simplify Your Life. Quality food and essentials delivered fast. Australian Owned & Operated. Shop Petservo.au today!
• •Email Subject Line (Caring, Engaging): Is Your Pup Ready for Winter? Cozy Essentials Inside! 🥶❤️
• •TikTok Video Caption (Playful, Community-focused): Watch Fluffy go CRAZY for our new interactive toy! 😂 Tag us in your pet's playtime videos! #PetservoPets #FunnyPets #PetToys #TikTokPets
• •Blog Post Introduction (Informative, Helpful): Keeping your senior cat active and healthy is easier than you think! In this guide, we share our top tips and product picks to ensure your golden oldie enjoys their best life. Read on for expert advice from Petservo.au.