Brand Tone

Friendly and Approachable, Enthusiastic and Playful, Caring and Pet-Centric, Informative and Helpful, Sales-Oriented but Value-Driven

Brand Values

• •Quality
• •Customer & Pet Satisfaction
• •Pet Well-being and Comfort
• •Convenience for Pet Owners
• •Innovation and Practicality

Best Practices

• •Explain features in terms of practical benefits for both the pet and the owner.
• •Use emojis to highlight energy and emotion.
• •Highlight the pet's safety and well-being.
• •Emphasize customer satisfaction.
• •Subtly weave in messages about the quality of products and the brand's commitment to providing good service, reinforcing that they are a reliable choice for pet parents.

Social Perception

Seen as a Go-To for Pet Essentials. Positive Customer Experiences. Engaged on TikTok

Copy Examples

• •Shop now for wagging tails and happy purrs!
• •Our travel kits and smart accessories mean less fuss for you, more fun for them.
• •Durable, bright, and comfy – because their safety never goes out of style.
• •Mealtime just got an upgrade for their comfort and your peace of mind!
• •Experience the Petopia1 difference.